IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING

In modern economic conditions, the competitive potential of an enterprise largely depends on innovation. The priority area for the development of modern Russian enterprises is the active use of the marketing approach in the process of organizing their activities. Innovative marketing is an effective...

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Autores principales:	Tatyana Valentinovna Krylova, Yulia Alexandrovna Seliverstova, Anastasia Igorevna Berdnikova, Denis Leonidovich Morozov
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2020
Materias:	маркетинг инновации инновационный маркетинг конкурентоспособность предприятие Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/73cace4cb90848b484248928f61bea0d
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id	oai:doaj.org-article:73cace4cb90848b484248928f61bea0d
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spelling	oai:doaj.org-article:73cace4cb90848b484248928f61bea0d2021-12-02T17:20:14ZIMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING2070-756810.12731/2070-7568-2020-1-95-107https://doaj.org/article/73cace4cb90848b484248928f61bea0d2020-03-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/12627https://doaj.org/toc/2070-7568In modern economic conditions, the competitive potential of an enterprise largely depends on innovation. The priority area for the development of modern Russian enterprises is the active use of the marketing approach in the process of organizing their activities. Innovative marketing is an effective and powerful tool for the development of modern management. The purpose of this study is to develop recommendations to improve the competitiveness of the enterprise through the introduction of innovative marketing techniques. Method or methodology of the work: during research used the system method, General scientific methods, empirical observation, as well as economic and statistical analysis. Results: in this study, the essence and features of the organization of innovative marketing activities are examined in detail, specific innovative marketing techniques aimed at increasing the competitiveness of an enterprise engaged in the installation of plastic windows are proposed. Scope of the results: the results of the study will help the enterprise management to increase the competitiveness of the organization through the introduction of innovative marketing tools.Tatyana Valentinovna KrylovaYulia Alexandrovna SeliverstovaAnastasia Igorevna BerdnikovaDenis Leonidovich MorozovScience and Innovation Center Publishing Housearticleмаркетингинновацииинновационный маркетингконкурентоспособностьпредприятиеLawKSocial SciencesHENRUНаука Красноярья, Vol 9, Iss 1, Pp 95-107 (2020)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	маркетинг инновации инновационный маркетинг конкурентоспособность предприятие Law K Social Sciences H
spellingShingle	маркетинг инновации инновационный маркетинг конкурентоспособность предприятие Law K Social Sciences H Tatyana Valentinovna Krylova Yulia Alexandrovna Seliverstova Anastasia Igorevna Berdnikova Denis Leonidovich Morozov IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING
description	In modern economic conditions, the competitive potential of an enterprise largely depends on innovation. The priority area for the development of modern Russian enterprises is the active use of the marketing approach in the process of organizing their activities. Innovative marketing is an effective and powerful tool for the development of modern management. The purpose of this study is to develop recommendations to improve the competitiveness of the enterprise through the introduction of innovative marketing techniques. Method or methodology of the work: during research used the system method, General scientific methods, empirical observation, as well as economic and statistical analysis. Results: in this study, the essence and features of the organization of innovative marketing activities are examined in detail, specific innovative marketing techniques aimed at increasing the competitiveness of an enterprise engaged in the installation of plastic windows are proposed. Scope of the results: the results of the study will help the enterprise management to increase the competitiveness of the organization through the introduction of innovative marketing tools.
format	article
author	Tatyana Valentinovna Krylova Yulia Alexandrovna Seliverstova Anastasia Igorevna Berdnikova Denis Leonidovich Morozov
author_facet	Tatyana Valentinovna Krylova Yulia Alexandrovna Seliverstova Anastasia Igorevna Berdnikova Denis Leonidovich Morozov
author_sort	Tatyana Valentinovna Krylova
title	IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING
title_short	IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING
title_full	IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING
title_fullStr	IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING
title_full_unstemmed	IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING
title_sort	improving the company’s competitiveness through innovative marketing
publisher	Science and Innovation Center Publishing House
publishDate	2020
url	https://doaj.org/article/73cace4cb90848b484248928f61bea0d
work_keys_str_mv	AT tatyanavalentinovnakrylova improvingthecompanyscompetitivenessthroughinnovativemarketing AT yuliaalexandrovnaseliverstova improvingthecompanyscompetitivenessthroughinnovativemarketing AT anastasiaigorevnaberdnikova improvingthecompanyscompetitivenessthroughinnovativemarketing AT denisleonidovichmorozov improvingthecompanyscompetitivenessthroughinnovativemarketing
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IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING

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