IMPROVING THE COMPANY’S COMPETITIVENESS THROUGH INNOVATIVE MARKETING
In modern economic conditions, the competitive potential of an enterprise largely depends on innovation. The priority area for the development of modern Russian enterprises is the active use of the marketing approach in the process of organizing their activities. Innovative marketing is an effective...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
Science and Innovation Center Publishing House
2020
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/73cace4cb90848b484248928f61bea0d |
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