DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS

The digital footprint of the project is its integral characteristic, reflecting both the “official” information on the project, unnecessary and any mention of the project including social networks and other Internet resources. An entropy model for assessing the success of a project is proposed. The...

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Autores principales:	S. Bushuyev, S. Onyshchenko, D. Bushuiev, V. Bushuieva, N. Bushuyeva
Formato:	article
Lenguaje:	EN
Publicado:	Astana IT University 2021
Materias:	digital footprint, information, digitalization, structure, active, passive digital footprint. Information technology T58.5-58.64
Acceso en línea:	https://doaj.org/article/743967ac76de4e2fbfe0d2b957a5fed1
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spelling	oai:doaj.org-article:743967ac76de4e2fbfe0d2b957a5fed12021-12-02T13:00:20ZDYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS2707-90312707-904Xhttps://doaj.org/article/743967ac76de4e2fbfe0d2b957a5fed12021-06-01T00:00:00Zhttp://ojs.astanait.edu.kz/index.php/sjaitu/article/view/57https://doaj.org/toc/2707-9031https://doaj.org/toc/2707-904XThe digital footprint of the project is its integral characteristic, reflecting both the “official” information on the project, unnecessary and any mention of the project including social networks and other Internet resources. An entropy model for assessing the success of a project is proposed. The model covers the content (semantic part), its environment, and the dynamics of implementation. The increase in informational entropy (uncertainty) of the project cannot be estimated as the sum of the increase in entropy associated with each element of the digital footprint. The main reason for this is the synergy inherent in the digital footprint. Separately insignificant elements of a digital footprint of a project of a negative nature, with their significant number and periodic appearance, cause a “snowball” effect, which leads to an increase and exaggeration of small destructive effects of individual digital footprints. Therefore, it makes no sense to consider the increase in information entropy for each element of the digital footprint of the project, but it is necessary to consider the impact of each new element of the digital footprint on the information entropy of the project. Each element of an active digital footprint is formed on time and meets the necessary requirements. The organized formation of a digital footprint promotes order in documentation, timely awareness of risks, the formation of the required level of demand for a project product, and a proactive assessment of success. The digital footprint should also help attract new stakeholders to create a favorable project image and promote the project’s product. The fulfillment of this set of conditions ensures a decrease in entropy and, as a result, the success of the project. Conversely, if active and passive digital traces of a project increase entropy, then the likelihood of project success is reduced.S. BushuyevS. OnyshchenkoD. BushuievV. BushuievaN. BushuyevaAstana IT Universityarticledigital footprint, information, digitalization, structure, active, passive digital footprint.Information technologyT58.5-58.64ENScientific Journal of Astana IT University, Vol 6, Iss 6, Pp 15-22 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	digital footprint, information, digitalization, structure, active, passive digital footprint. Information technology T58.5-58.64
spellingShingle	digital footprint, information, digitalization, structure, active, passive digital footprint. Information technology T58.5-58.64 S. Bushuyev S. Onyshchenko D. Bushuiev V. Bushuieva N. Bushuyeva DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS
description	The digital footprint of the project is its integral characteristic, reflecting both the “official” information on the project, unnecessary and any mention of the project including social networks and other Internet resources. An entropy model for assessing the success of a project is proposed. The model covers the content (semantic part), its environment, and the dynamics of implementation. The increase in informational entropy (uncertainty) of the project cannot be estimated as the sum of the increase in entropy associated with each element of the digital footprint. The main reason for this is the synergy inherent in the digital footprint. Separately insignificant elements of a digital footprint of a project of a negative nature, with their significant number and periodic appearance, cause a “snowball” effect, which leads to an increase and exaggeration of small destructive effects of individual digital footprints. Therefore, it makes no sense to consider the increase in information entropy for each element of the digital footprint of the project, but it is necessary to consider the impact of each new element of the digital footprint on the information entropy of the project. Each element of an active digital footprint is formed on time and meets the necessary requirements. The organized formation of a digital footprint promotes order in documentation, timely awareness of risks, the formation of the required level of demand for a project product, and a proactive assessment of success. The digital footprint should also help attract new stakeholders to create a favorable project image and promote the project’s product. The fulfillment of this set of conditions ensures a decrease in entropy and, as a result, the success of the project. Conversely, if active and passive digital traces of a project increase entropy, then the likelihood of project success is reduced.
format	article
author	S. Bushuyev S. Onyshchenko D. Bushuiev V. Bushuieva N. Bushuyeva
author_facet	S. Bushuyev S. Onyshchenko D. Bushuiev V. Bushuieva N. Bushuyeva
author_sort	S. Bushuyev
title	DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS
title_short	DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS
title_full	DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS
title_fullStr	DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS
title_full_unstemmed	DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS
title_sort	dynamics and impact of digital footprint on project success
publisher	Astana IT University
publishDate	2021
url	https://doaj.org/article/743967ac76de4e2fbfe0d2b957a5fed1
work_keys_str_mv	AT sbushuyev dynamicsandimpactofdigitalfootprintonprojectsuccess AT sonyshchenko dynamicsandimpactofdigitalfootprintonprojectsuccess AT dbushuiev dynamicsandimpactofdigitalfootprintonprojectsuccess AT vbushuieva dynamicsandimpactofdigitalfootprintonprojectsuccess AT nbushuyeva dynamicsandimpactofdigitalfootprintonprojectsuccess
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DYNAMICS AND IMPACT OF DIGITAL FOOTPRINT ON PROJECT SUCCESS

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