Latin American Considerations for Infant and Young Child Formulae

Infant formula is the only acceptable substitute for breastmilk from 0 to 6 months old when human milk cannot be provided in sufficient amounts. Manufacturers have developed options that intend to meet the changing needs of the child aged from six to twelve months (follow-on formulae) and after the...

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Autores principales:	Liliana Ladino, Nathalia Sánchez, Rodrigo Vázquez-Frias, Berthold Koletzko
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	infant formulae follow-up formulae young child formulae marketing practices national regulations influencers Nutrition. Foods and food supply TX341-641
Acceso en línea:	https://doaj.org/article/747316615c814539bb8a5e74a284d42e
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spelling	oai:doaj.org-article:747316615c814539bb8a5e74a284d42e2021-11-25T18:35:29ZLatin American Considerations for Infant and Young Child Formulae10.3390/nu131139422072-6643https://doaj.org/article/747316615c814539bb8a5e74a284d42e2021-11-01T00:00:00Zhttps://www.mdpi.com/2072-6643/13/11/3942https://doaj.org/toc/2072-6643Infant formula is the only acceptable substitute for breastmilk from 0 to 6 months old when human milk cannot be provided in sufficient amounts. Manufacturers have developed options that intend to meet the changing needs of the child aged from six to twelve months (follow-on formulae) and after the age of one year (young child formulae). The international code for marketing breast milk substitute stipulates standards for marketing practices of these products. In Latin America there are local variations of marketing practices. Novel marketing strategies such as advertising through social media and influencers pose new threats for breastfeeding success in Latin America. This review aims to examine variations in local regulations for marketing of infant formulae and to analyze the emerging phenomenon of influencer advertising. We reviewed the local norms for Latin American countries and examined differences and possible gaps. Emerging evidence of influencer marketing was explored. The results indicate that national regulations differ among Latin American countries, particularly with respect to product labelling and the requirement to use a local native language, highlighting the cost of the product, and different regulations prohibiting certain messages and illustrations. Regarding new marketing strategies, there is limited evidence on advertising infant formula through social media influencers, where different categories of marketing strategies can be described. More transparent reporting of social marketing by formula providers and more independent research on novel marketing strategies are needed.Liliana LadinoNathalia SánchezRodrigo Vázquez-FriasBerthold KoletzkoMDPI AGarticleinfant formulaefollow-up formulaeyoung child formulaemarketing practicesnational regulationsinfluencersNutrition. Foods and food supplyTX341-641ENNutrients, Vol 13, Iss 3942, p 3942 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	infant formulae follow-up formulae young child formulae marketing practices national regulations influencers Nutrition. Foods and food supply TX341-641
spellingShingle	infant formulae follow-up formulae young child formulae marketing practices national regulations influencers Nutrition. Foods and food supply TX341-641 Liliana Ladino Nathalia Sánchez Rodrigo Vázquez-Frias Berthold Koletzko Latin American Considerations for Infant and Young Child Formulae
description	Infant formula is the only acceptable substitute for breastmilk from 0 to 6 months old when human milk cannot be provided in sufficient amounts. Manufacturers have developed options that intend to meet the changing needs of the child aged from six to twelve months (follow-on formulae) and after the age of one year (young child formulae). The international code for marketing breast milk substitute stipulates standards for marketing practices of these products. In Latin America there are local variations of marketing practices. Novel marketing strategies such as advertising through social media and influencers pose new threats for breastfeeding success in Latin America. This review aims to examine variations in local regulations for marketing of infant formulae and to analyze the emerging phenomenon of influencer advertising. We reviewed the local norms for Latin American countries and examined differences and possible gaps. Emerging evidence of influencer marketing was explored. The results indicate that national regulations differ among Latin American countries, particularly with respect to product labelling and the requirement to use a local native language, highlighting the cost of the product, and different regulations prohibiting certain messages and illustrations. Regarding new marketing strategies, there is limited evidence on advertising infant formula through social media influencers, where different categories of marketing strategies can be described. More transparent reporting of social marketing by formula providers and more independent research on novel marketing strategies are needed.
format	article
author	Liliana Ladino Nathalia Sánchez Rodrigo Vázquez-Frias Berthold Koletzko
author_facet	Liliana Ladino Nathalia Sánchez Rodrigo Vázquez-Frias Berthold Koletzko
author_sort	Liliana Ladino
title	Latin American Considerations for Infant and Young Child Formulae
title_short	Latin American Considerations for Infant and Young Child Formulae
title_full	Latin American Considerations for Infant and Young Child Formulae
title_fullStr	Latin American Considerations for Infant and Young Child Formulae
title_full_unstemmed	Latin American Considerations for Infant and Young Child Formulae
title_sort	latin american considerations for infant and young child formulae
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/747316615c814539bb8a5e74a284d42e
work_keys_str_mv	AT lilianaladino latinamericanconsiderationsforinfantandyoungchildformulae AT nathaliasanchez latinamericanconsiderationsforinfantandyoungchildformulae AT rodrigovazquezfrias latinamericanconsiderationsforinfantandyoungchildformulae AT bertholdkoletzko latinamericanconsiderationsforinfantandyoungchildformulae
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Latin American Considerations for Infant and Young Child Formulae

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