PRIVATE LABEL PRODUCTS MARKETING EFFECT OF PROMOTION STRATEGIES

Nowadays, due to the developments in technology and increasing of the methods and speed in communications; products which can’t be differentiated from one another and which could be easily duplicated has been taken the competition to a higher and more fundamental level. And the perpetuation of exist...

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Autores principales: Banu ÖZBUCAK ALBAR, Gülüzar ÖKSÜZ
Formato: article
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Publicado: Fırat University 2021
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Acceso en línea:https://doaj.org/article/74a326a92e004dcb8c4275d64a04432b
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