PRIVATE LABEL PRODUCTS MARKETING EFFECT OF PROMOTION STRATEGIES
Nowadays, due to the developments in technology and increasing of the methods and speed in communications; products which can’t be differentiated from one another and which could be easily duplicated has been taken the competition to a higher and more fundamental level. And the perpetuation of exist...
Guardado en:
Autores principales: | Banu ÖZBUCAK ALBAR, Gülüzar ÖKSÜZ |
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Formato: | article |
Lenguaje: | DE EN FR TR |
Publicado: |
Fırat University
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/74a326a92e004dcb8c4275d64a04432b |
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