PRIVATE LABEL PRODUCTS MARKETING EFFECT OF PROMOTION STRATEGIES
Nowadays, due to the developments in technology and increasing of the methods and speed in communications; products which can’t be differentiated from one another and which could be easily duplicated has been taken the competition to a higher and more fundamental level. And the perpetuation of exist...
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Auteurs principaux: | Banu ÖZBUCAK ALBAR, Gülüzar ÖKSÜZ |
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Format: | article |
Langue: | DE EN FR TR |
Publié: |
Fırat University
2021
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Sujets: | |
Accès en ligne: | https://doaj.org/article/74a326a92e004dcb8c4275d64a04432b |
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