Interactive visual aid adoption within pharmaceutical sales organizations
Pharmaceutical companies have invested heavily to equip their sales organizations with interactive visual aids (IVAs) running on tablet PCs designed to increase sales productivity and reduce risks associated with regulatory non-compliance. However, research indicates that the majority of sales repre...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Elsevier
2020
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/74c465e0ac134952b44e39f44b1281ab |
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