COMPLEX APPROACH TO THE ANALYSIS OF AN SITUATION OF ENTERPRISE IN INDUSTRY ENVIRONMENT

A complex approach to the positioning of the enterprise in the industry environment is discussed in this article The possibilities of express-analysis and detailed сomplex approach to appraisal of activity of the enterprise are analysed. Indicators are described that are used for express-analysis an...

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Autores principales: L. Putyatina, N. Tarasova, L. Lavrova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
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Acceso en línea:https://doaj.org/article/74e8ae361d854f76ab9eb4febdd282e9
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Sumario:A complex approach to the positioning of the enterprise in the industry environment is discussed in this article The possibilities of express-analysis and detailed сomplex approach to appraisal of activity of the enterprise are analysed. Indicators are described that are used for express-analysis and сomplex assessment, which has several directions: the competitiveness of products; financial and economic dependence; the competitive position of the enterprise.