Children’s supplementary education: Transforming the franchise business model

Franchises of all industries of the Russian franchise market have been affected by the COVID-19 pandemic, but they suffered from the crisis in different ways depending on the type of activity. In the last few years, children’s supplementary education has been one of the fastest-growing and promising...

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Autor principal:	Margarita S. Shakhova
Formato:	article
Lenguaje:	RU
Publicado:	Ural State University of Economics 2021
Materias:	business model franchise franchising market pandemic crisis children’s supplementary education Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/74ea4f606f844cebb96f1bb8ea6ac53f
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id	oai:doaj.org-article:74ea4f606f844cebb96f1bb8ea6ac53f
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spelling	oai:doaj.org-article:74ea4f606f844cebb96f1bb8ea6ac53f2021-12-02T18:21:19Z Children’s supplementary education: Transforming the franchise business model10.29141/2218-5003-2021-12-5-82218-5003https://doaj.org/article/74ea4f606f844cebb96f1bb8ea6ac53f2021-11-01T00:00:00Zhttp://upravlenets.usue.ru/en/issues-2021/905https://doaj.org/toc/2218-5003Franchises of all industries of the Russian franchise market have been affected by the COVID-19 pandemic, but they suffered from the crisis in different ways depending on the type of activity. In the last few years, children’s supplementary education has been one of the fastest-growing and promising spheres in the Russian franchise market. The author addresses the problems of transformation of the children’s education franchise model caused by the coronavirus pandemic and the subsequent economic crisis. The methodological framework embraces the concepts of business model and commercial concession (franchising). The research methods used in the study are generalization, analysis and synthesis. Based on the Business Model Canvas by Osterwalder and Pigneur, we develop own template for the franchise business model. We conducted a survey and in-depth interviews with franchisors of children’s supplementary education asking the questions covering all the structural blocks of the business model. As shown in the paper, the new economic reality resulted in significant changes in the key elements of the model. The author proposes a visualization scheme of franchise relationships within the business model template. The results are of interest to franchising researchers, as well as market players when formulating a franchise strategy and making decisions to invest in a franchise.Margarita S. ShakhovaUral State University of Economicsarticlebusiness modelfranchisefranchising marketpandemiccrisischildren’s supplementary educationBusinessHF5001-6182FinanceHG1-9999RUУправленец, Vol 12, Iss 5, Pp 107-122 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	business model franchise franchising market pandemic crisis children’s supplementary education Business HF5001-6182 Finance HG1-9999
spellingShingle	business model franchise franchising market pandemic crisis children’s supplementary education Business HF5001-6182 Finance HG1-9999 Margarita S. Shakhova Children’s supplementary education: Transforming the franchise business model
description	Franchises of all industries of the Russian franchise market have been affected by the COVID-19 pandemic, but they suffered from the crisis in different ways depending on the type of activity. In the last few years, children’s supplementary education has been one of the fastest-growing and promising spheres in the Russian franchise market. The author addresses the problems of transformation of the children’s education franchise model caused by the coronavirus pandemic and the subsequent economic crisis. The methodological framework embraces the concepts of business model and commercial concession (franchising). The research methods used in the study are generalization, analysis and synthesis. Based on the Business Model Canvas by Osterwalder and Pigneur, we develop own template for the franchise business model. We conducted a survey and in-depth interviews with franchisors of children’s supplementary education asking the questions covering all the structural blocks of the business model. As shown in the paper, the new economic reality resulted in significant changes in the key elements of the model. The author proposes a visualization scheme of franchise relationships within the business model template. The results are of interest to franchising researchers, as well as market players when formulating a franchise strategy and making decisions to invest in a franchise.
format	article
author	Margarita S. Shakhova
author_facet	Margarita S. Shakhova
author_sort	Margarita S. Shakhova
title	Children’s supplementary education: Transforming the franchise business model
title_short	Children’s supplementary education: Transforming the franchise business model
title_full	Children’s supplementary education: Transforming the franchise business model
title_fullStr	Children’s supplementary education: Transforming the franchise business model
title_full_unstemmed	Children’s supplementary education: Transforming the franchise business model
title_sort	children’s supplementary education: transforming the franchise business model
publisher	Ural State University of Economics
publishDate	2021
url	https://doaj.org/article/74ea4f606f844cebb96f1bb8ea6ac53f
work_keys_str_mv	AT margaritasshakhova childrenssupplementaryeducationtransformingthefranchisebusinessmodel
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Children’s supplementary education: Transforming the franchise business model

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