Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry

Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build sc...

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Autores principales:	Battour Mohamed, Salaheldeen Mohamed, Mady Khalid
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Social Sciences H
Acceso en línea:	https://doaj.org/article/7511bd3f26a54ce689b7f712458f4b6f
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spelling	oai:doaj.org-article:7511bd3f26a54ce689b7f712458f4b6f2021-12-02T17:15:22ZExploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry2261-242410.1051/shsconf/202112410001https://doaj.org/article/7511bd3f26a54ce689b7f712458f4b6f2021-01-01T00:00:00Zhttps://www.shs-conferences.org/articles/shsconf/pdf/2021/35/shsconf_icmesh2020_10001.pdfhttps://doaj.org/toc/2261-2424Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build scalable, digitally enabled business models. There are many innovative opportunities that can be translated into Halal tourism product/services for Muslim and non-Muslim travellers. Some aspects of Halal travel may also satisfy the demands of the non-Muslim market. The paper discusses seven innovative opportunities that could be exploited by Halal entrepreneurs in the hospitality and tourism market. The findings are useful for entrepreneurs to develop Halal products and services for Muslim and non-Muslim travellers.Battour MohamedSalaheldeen MohamedMady KhalidEDP SciencesarticleSocial SciencesHENFRSHS Web of Conferences, Vol 124, p 10001 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Social Sciences H
spellingShingle	Social Sciences H Battour Mohamed Salaheldeen Mohamed Mady Khalid Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
description	Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build scalable, digitally enabled business models. There are many innovative opportunities that can be translated into Halal tourism product/services for Muslim and non-Muslim travellers. Some aspects of Halal travel may also satisfy the demands of the non-Muslim market. The paper discusses seven innovative opportunities that could be exploited by Halal entrepreneurs in the hospitality and tourism market. The findings are useful for entrepreneurs to develop Halal products and services for Muslim and non-Muslim travellers.
format	article
author	Battour Mohamed Salaheldeen Mohamed Mady Khalid
author_facet	Battour Mohamed Salaheldeen Mohamed Mady Khalid
author_sort	Battour Mohamed
title	Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
title_short	Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
title_full	Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
title_fullStr	Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
title_full_unstemmed	Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
title_sort	exploring innovative marketing opportunities for halal entrepreneurs in hospitality and tourism industry
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/7511bd3f26a54ce689b7f712458f4b6f
work_keys_str_mv	AT battourmohamed exploringinnovativemarketingopportunitiesforhalalentrepreneursinhospitalityandtourismindustry AT salaheldeenmohamed exploringinnovativemarketingopportunitiesforhalalentrepreneursinhospitalityandtourismindustry AT madykhalid exploringinnovativemarketingopportunitiesforhalalentrepreneursinhospitalityandtourismindustry
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Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry

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