METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS

In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible a...

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Autores principales:	N. Zemlyanskaya, N. Kazakova, M. Cherkasov
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	качество товара конкурентоспособность товара норма потребительной стоимости масса потребительной стоимости Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/752de61ad7d3458bb04cb3a9a37a1615
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spelling	oai:doaj.org-article:752de61ad7d3458bb04cb3a9a37a16152021-12-03T07:43:16ZMETHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS1816-42772686-8415https://doaj.org/article/752de61ad7d3458bb04cb3a9a37a16152016-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/261https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible approaches to definition of these indicators are shown.N. ZemlyanskayaN. KazakovaM. CherkasovPublishing House of the State University of Managementarticleкачество товараконкурентоспособность товаранорма потребительной стоимостимасса потребительной стоимостиSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 81-83 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	качество товара конкурентоспособность товара норма потребительной стоимости масса потребительной стоимости Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	качество товара конкурентоспособность товара норма потребительной стоимости масса потребительной стоимости Sociology (General) HM401-1281 Economics as a science HB71-74 N. Zemlyanskaya N. Kazakova M. Cherkasov METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
description	In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible approaches to definition of these indicators are shown.
format	article
author	N. Zemlyanskaya N. Kazakova M. Cherkasov
author_facet	N. Zemlyanskaya N. Kazakova M. Cherkasov
author_sort	N. Zemlyanskaya
title	METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
title_short	METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
title_full	METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
title_fullStr	METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
title_full_unstemmed	METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
title_sort	methodical approach to an assessment of a level of quality and competitiveness of goods
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/752de61ad7d3458bb04cb3a9a37a1615
work_keys_str_mv	AT nzemlyanskaya methodicalapproachtoanassessmentofalevelofqualityandcompetitivenessofgoods AT nkazakova methodicalapproachtoanassessmentofalevelofqualityandcompetitivenessofgoods AT mcherkasov methodicalapproachtoanassessmentofalevelofqualityandcompetitivenessofgoods
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METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS

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