METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS

In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible a...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: N. Zemlyanskaya, N. Kazakova, M. Cherkasov
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
Materias:
Acceso en línea:https://doaj.org/article/752de61ad7d3458bb04cb3a9a37a1615
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares