METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible a...
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Autores principales: | N. Zemlyanskaya, N. Kazakova, M. Cherkasov |
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Formato: | article |
Lenguaje: | RU |
Publicado: |
Publishing House of the State University of Management
2016
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Materias: | |
Acceso en línea: | https://doaj.org/article/752de61ad7d3458bb04cb3a9a37a1615 |
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