What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia....

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Autores principales:	Putu Laksmita Dewi Rahmayanti, Ida Bagus Agung Dharmanegara, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, Komang Agus Satria Pramudana, Gede Bayu Rahanata, I Gusti Ayu Ketut Giantari, Martaleni Martaleni
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/753a3410cd774b6490697f0559ebdeb6
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spelling	oai:doaj.org-article:753a3410cd774b6490697f0559ebdeb62021-11-10T14:30:41ZWhat drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia2561-81482561-815610.5267/j.ijdns.2021.11.001https://doaj.org/article/753a3410cd774b6490697f0559ebdeb62022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_89.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.Putu Laksmita Dewi RahmayantiIda Bagus Agung DharmanegaraNi Nyoman Kerti YasaI Putu Gde SukaatmadjaKomang Agus Satria PramudanaGede Bayu RahanataI Gusti Ayu Ketut GiantariMartaleni Martaleni Growing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 17-26 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Putu Laksmita Dewi Rahmayanti Ida Bagus Agung Dharmanegara Ni Nyoman Kerti Yasa I Putu Gde Sukaatmadja Komang Agus Satria Pramudana Gede Bayu Rahanata I Gusti Ayu Ketut Giantari Martaleni Martaleni What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia
description	This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.
format	article
author	Putu Laksmita Dewi Rahmayanti Ida Bagus Agung Dharmanegara Ni Nyoman Kerti Yasa I Putu Gde Sukaatmadja Komang Agus Satria Pramudana Gede Bayu Rahanata I Gusti Ayu Ketut Giantari Martaleni Martaleni
author_facet	Putu Laksmita Dewi Rahmayanti Ida Bagus Agung Dharmanegara Ni Nyoman Kerti Yasa I Putu Gde Sukaatmadja Komang Agus Satria Pramudana Gede Bayu Rahanata I Gusti Ayu Ketut Giantari Martaleni Martaleni
author_sort	Putu Laksmita Dewi Rahmayanti
title	What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia
title_short	What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia
title_full	What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia
title_fullStr	What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia
title_full_unstemmed	What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia
title_sort	what drives millennials and zillennials continuously using instant messaging? perspective from indonesia
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/753a3410cd774b6490697f0559ebdeb6
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What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

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