What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia....

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Autores principales: Putu Laksmita Dewi Rahmayanti, Ida Bagus Agung Dharmanegara, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, Komang Agus Satria Pramudana, Gede Bayu Rahanata, I Gusti Ayu Ketut Giantari, Martaleni Martaleni
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
Materias:
Social Sciences
H
Management. Industrial management
HD28-70
Acceso en línea:https://doaj.org/article/753a3410cd774b6490697f0559ebdeb6
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