What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia
This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia....
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| Autores principales: | , , , , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Growing Science
2022
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/753a3410cd774b6490697f0559ebdeb6 |
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