Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions

The features of the application of pictographemic elements in the ergonomics of Irkutsk are discussed in the article. The trends in the study of creolized texts in modern linguistics are characterized. The basic means of the actual transformation of the ergonym form are noted. It is established that...

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Autor principal:	S. N. Lokhov
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2020
Materias:	ergonym city writing pictographeme paralinguistics creolized text Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/75cca9139e2249e99bab56c6ad8b5020
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spelling	oai:doaj.org-article:75cca9139e2249e99bab56c6ad8b50202021-12-02T07:58:10ZPictographemes in the Ergonyms of Irkutsk: General and Specific Functions2225-756X2227-129510.24224/2227-1295-2020-3-113-126https://doaj.org/article/75cca9139e2249e99bab56c6ad8b50202020-03-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/10https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The features of the application of pictographemic elements in the ergonomics of Irkutsk are discussed in the article. The trends in the study of creolized texts in modern linguistics are characterized. The basic means of the actual transformation of the ergonym form are noted. It is established that one of the means is a pictographeme, an image that combines the features of a grapheme and a pictogram. The reasons for the use of pictographemes in the structure of the word are considered on the example of the ergonyms of Irkutsk. The relevance of the study is due to the need to assess the effectiveness of the impact of pictographic tools on the audience. The novelty of the work is seen in the fact that a new factual material, the ergonyms of Irkutsk, was introduced into the circulation of linguistic research. This made it possible for the first time to consider the specifics of pictographemes as a new type of interaction on ergonomic material between verbal and visual components in “city writing”. The results of the analysis of the functioning of pictographemes in the ergonyms of Irkutsk are presented. The main function - the secondary explication of meaning, actualized primarily in the name of a company, institution or enterprise is established. It is revealed that this is due to the need to memorize the ergonym, as well as to ensure ease of perception. The classification of particular functions of pictographemes is proposed: 1) direct actualization of the name and indirect designation of the goods; 2) presentation and designation of goods by direct reference to the necessary subject area; 3) presentation of the properties of the proposed product due to building the necessary associative nomination for the author.S. N. LokhovTsentr nauchnykh i obrazovatelnykh proektovarticleergonymcity writingpictographemeparalinguisticscreolized textSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 3, Pp 113-126 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	ergonym city writing pictographeme paralinguistics creolized text Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	ergonym city writing pictographeme paralinguistics creolized text Slavic languages. Baltic languages. Albanian languages PG1-9665 S. N. Lokhov Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions
description	The features of the application of pictographemic elements in the ergonomics of Irkutsk are discussed in the article. The trends in the study of creolized texts in modern linguistics are characterized. The basic means of the actual transformation of the ergonym form are noted. It is established that one of the means is a pictographeme, an image that combines the features of a grapheme and a pictogram. The reasons for the use of pictographemes in the structure of the word are considered on the example of the ergonyms of Irkutsk. The relevance of the study is due to the need to assess the effectiveness of the impact of pictographic tools on the audience. The novelty of the work is seen in the fact that a new factual material, the ergonyms of Irkutsk, was introduced into the circulation of linguistic research. This made it possible for the first time to consider the specifics of pictographemes as a new type of interaction on ergonomic material between verbal and visual components in “city writing”. The results of the analysis of the functioning of pictographemes in the ergonyms of Irkutsk are presented. The main function - the secondary explication of meaning, actualized primarily in the name of a company, institution or enterprise is established. It is revealed that this is due to the need to memorize the ergonym, as well as to ensure ease of perception. The classification of particular functions of pictographemes is proposed: 1) direct actualization of the name and indirect designation of the goods; 2) presentation and designation of goods by direct reference to the necessary subject area; 3) presentation of the properties of the proposed product due to building the necessary associative nomination for the author.
format	article
author	S. N. Lokhov
author_facet	S. N. Lokhov
author_sort	S. N. Lokhov
title	Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions
title_short	Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions
title_full	Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions
title_fullStr	Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions
title_full_unstemmed	Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions
title_sort	pictographemes in the ergonyms of irkutsk: general and specific functions
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2020
url	https://doaj.org/article/75cca9139e2249e99bab56c6ad8b5020
work_keys_str_mv	AT snlokhov pictographemesintheergonymsofirkutskgeneralandspecificfunctions
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Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions

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