Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District

Pemalang is one of the sub-districts in the Pemalang district which has considerable fishery potential. One area of business is the processing of fisheries. Products in each group vary, such a fish thrown, salted fish, fish cake, and fish chips. Identifying the problem hasn’t added to the variety of...

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Autores principales:	Nurmalia Nayu, Yuniarti Tatty, Zidhane Mauliddyane
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/75e67afbee654315b3c0a9a4407814a1
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spelling	oai:doaj.org-article:75e67afbee654315b3c0a9a4407814a12021-11-12T11:44:43ZCommunity Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District2267-124210.1051/e3sconf/202132205010https://doaj.org/article/75e67afbee654315b3c0a9a4407814a12021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/98/e3sconf_isffs2021_05010.pdfhttps://doaj.org/toc/2267-1242Pemalang is one of the sub-districts in the Pemalang district which has considerable fishery potential. One area of business is the processing of fisheries. Products in each group vary, such a fish thrown, salted fish, fish cake, and fish chips. Identifying the problem hasn’t added to the variety of fisheries processing products. Packaging is less attractive. The purpose of research is to increase knowledge, skill, and attitude through outsourcing activities about product diversification and the marketing strategy. The study was carried out on 2nd March – 15 Mei 2020. Counseling methods with group meetings, demonstrations of tutorials, lectures, and group discussion with the aim of Wanita Gemari Poklahsar. Counseling activities include (1) diversification of processed fish, (2) marketing strategy through packaging designs, and (3) counseling about online marketing. The T-test conducted with SPSS shows a significant value of 0,000, which indicates that the counseling activities have a substantial effect on improving the aspects of respondents’ knowledge, skills, and attitudes.Nurmalia NayuYuniarti TattyZidhane MauliddyaneEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 322, p 05010 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Nurmalia Nayu Yuniarti Tatty Zidhane Mauliddyane Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District
description	Pemalang is one of the sub-districts in the Pemalang district which has considerable fishery potential. One area of business is the processing of fisheries. Products in each group vary, such a fish thrown, salted fish, fish cake, and fish chips. Identifying the problem hasn’t added to the variety of fisheries processing products. Packaging is less attractive. The purpose of research is to increase knowledge, skill, and attitude through outsourcing activities about product diversification and the marketing strategy. The study was carried out on 2nd March – 15 Mei 2020. Counseling methods with group meetings, demonstrations of tutorials, lectures, and group discussion with the aim of Wanita Gemari Poklahsar. Counseling activities include (1) diversification of processed fish, (2) marketing strategy through packaging designs, and (3) counseling about online marketing. The T-test conducted with SPSS shows a significant value of 0,000, which indicates that the counseling activities have a substantial effect on improving the aspects of respondents’ knowledge, skills, and attitudes.
format	article
author	Nurmalia Nayu Yuniarti Tatty Zidhane Mauliddyane
author_facet	Nurmalia Nayu Yuniarti Tatty Zidhane Mauliddyane
author_sort	Nurmalia Nayu
title	Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District
title_short	Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District
title_full	Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District
title_fullStr	Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District
title_full_unstemmed	Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District
title_sort	community empowerment through processed diversification and marketing strategy of the wanita gemari polkahsar in pemalang district
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/75e67afbee654315b3c0a9a4407814a1
work_keys_str_mv	AT nurmalianayu communityempowermentthroughprocesseddiversificationandmarketingstrategyofthewanitagemaripolkahsarinpemalangdistrict AT yuniartitatty communityempowermentthroughprocesseddiversificationandmarketingstrategyofthewanitagemaripolkahsarinpemalangdistrict AT zidhanemauliddyane communityempowermentthroughprocesseddiversificationandmarketingstrategyofthewanitagemaripolkahsarinpemalangdistrict
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Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District

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