The role of competitive intelligence and its sub-types on achieving market performance

During recent volatile and competitive environment, competitive intelligence (CI) has emerged and grown into a discipline to help organizations adapt to environmental change. Although existing literature provides a proper insight about the drivers of CI activities, its organization, usage and dissem...

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Autor principal:	Hamid Tahmasebifard
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2018
Materias:	competitive intelligence market intelligence competitor intelligence technological intelligence market performance Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/76351798ca754dcf80fad33b4b3a7777
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id	oai:doaj.org-article:76351798ca754dcf80fad33b4b3a7777
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spelling	oai:doaj.org-article:76351798ca754dcf80fad33b4b3a77772021-12-02T14:07:57ZThe role of competitive intelligence and its sub-types on achieving market performance2331-197510.1080/23311975.2018.1540073https://doaj.org/article/76351798ca754dcf80fad33b4b3a77772018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1540073https://doaj.org/toc/2331-1975During recent volatile and competitive environment, competitive intelligence (CI) has emerged and grown into a discipline to help organizations adapt to environmental change. Although existing literature provides a proper insight about the drivers of CI activities, its organization, usage and dissemination within firms, researches on the outcomes of CI activities as to whether these practices collectively have any relationship with performance are rare. Furthermore, there is no investigation on the influence of each subtype of CI on performance that could provide beneficial insight for managers to select their emphasis domains in CI activities and consequently achieving effectiveness and efficiency in marketing efforts. Especially, it could be more crucial in today’s tough economic situation in which companies are gripped by widespread cost-cutting and layoffs programs. Thus, this paper analyzes the effect of CI and its subtypes on market performance. The results illustrate that CI positively affects market performance. Among subtypes of CI, competitor intelligence, market intelligence and technological intelligence leave the greatest impact, respectively.Hamid TahmasebifardTaylor & Francis Grouparticlecompetitive intelligencemarket intelligencecompetitor intelligencetechnological intelligencemarket performanceBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	competitive intelligence market intelligence competitor intelligence technological intelligence market performance Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	competitive intelligence market intelligence competitor intelligence technological intelligence market performance Business HF5001-6182 Management. Industrial management HD28-70 Hamid Tahmasebifard The role of competitive intelligence and its sub-types on achieving market performance
description	During recent volatile and competitive environment, competitive intelligence (CI) has emerged and grown into a discipline to help organizations adapt to environmental change. Although existing literature provides a proper insight about the drivers of CI activities, its organization, usage and dissemination within firms, researches on the outcomes of CI activities as to whether these practices collectively have any relationship with performance are rare. Furthermore, there is no investigation on the influence of each subtype of CI on performance that could provide beneficial insight for managers to select their emphasis domains in CI activities and consequently achieving effectiveness and efficiency in marketing efforts. Especially, it could be more crucial in today’s tough economic situation in which companies are gripped by widespread cost-cutting and layoffs programs. Thus, this paper analyzes the effect of CI and its subtypes on market performance. The results illustrate that CI positively affects market performance. Among subtypes of CI, competitor intelligence, market intelligence and technological intelligence leave the greatest impact, respectively.
format	article
author	Hamid Tahmasebifard
author_facet	Hamid Tahmasebifard
author_sort	Hamid Tahmasebifard
title	The role of competitive intelligence and its sub-types on achieving market performance
title_short	The role of competitive intelligence and its sub-types on achieving market performance
title_full	The role of competitive intelligence and its sub-types on achieving market performance
title_fullStr	The role of competitive intelligence and its sub-types on achieving market performance
title_full_unstemmed	The role of competitive intelligence and its sub-types on achieving market performance
title_sort	role of competitive intelligence and its sub-types on achieving market performance
publisher	Taylor & Francis Group
publishDate	2018
url	https://doaj.org/article/76351798ca754dcf80fad33b4b3a7777
work_keys_str_mv	AT hamidtahmasebifard theroleofcompetitiveintelligenceanditssubtypesonachievingmarketperformance AT hamidtahmasebifard roleofcompetitiveintelligenceanditssubtypesonachievingmarketperformance
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The role of competitive intelligence and its sub-types on achieving market performance

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