Strategic Management at Mormaii - the Brazilian Surf Industry Leader

The sport of surfing has been growing rapidly in popularity worldwide and Brazil is among the countries with the largest surfing population, behind the United States and Australia, however, multinational surf companies are rushing in emerging markets like Brazil to find new opportunities for growt...

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Autores principales:	Marcos Abilio Bosquetti, Gabriela Gonçalves Silveira Fiates, Jess Ponting
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2017
Materias:	strategy rbv perspective sport business surf industry Business HF5001-6182
Acceso en línea:	https://doaj.org/article/7686bf9973714adc9db79ee105f9f272
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spelling	oai:doaj.org-article:7686bf9973714adc9db79ee105f9f2722021-11-11T15:48:07ZStrategic Management at Mormaii - the Brazilian Surf Industry Leader1807-734Xhttps://doaj.org/article/7686bf9973714adc9db79ee105f9f2722017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123054178005https://doaj.org/toc/1807-734XThe sport of surfing has been growing rapidly in popularity worldwide and Brazil is among the countries with the largest surfing population, behind the United States and Australia, however, multinational surf companies are rushing in emerging markets like Brazil to find new opportunities for growth. This paper intends to provide insights on how local companies in these markets can overcome and even take advantage of differences with global competitors by re-thinking their core competencies and business models. Therefore, empirical research applying qualitative case study methodology was developed to investigate the role of strategy in the surf industry - a fairly unexplored research topic. Semi-structured in-depth interviews with the founder and CEO and the executive directors at the Brazilian surf industry leader - Mormaii, were conducted to understand how the 4-decade local company found its way to success. Although the theories: RBV, Core Competencies, and Dynamic Capabilities complement each other and help to explain firms’ performance and strategic choices, in empirical studies strategy has been analyzed only by one or another theory. Therefore, the simultaneous use of these three theories intended to fill this gap in the literature and bring more consistency to the discussion of this case study. As a result, this empirical study illustrates the RBV perspective, which stems from the principle that the source of firms’ competitive advantage lies in their internal resources and capabilities, rather than simply evaluating environmental opportunities and threats in conducting business. It also highlights the role that core competence and dynamic capabilities play in the company’s virtuous circle of sustainable growth and provides practitioners clues for re-thinking their strategies.Marcos Abilio BosquettiGabriela Gonçalves Silveira FiatesJess PontingFUCAPE Business Schoolarticlestrategyrbv perspectivesport businesssurf industryBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 14, Pp 110-129 (2017)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	strategy rbv perspective sport business surf industry Business HF5001-6182
spellingShingle	strategy rbv perspective sport business surf industry Business HF5001-6182 Marcos Abilio Bosquetti Gabriela Gonçalves Silveira Fiates Jess Ponting Strategic Management at Mormaii - the Brazilian Surf Industry Leader
description	The sport of surfing has been growing rapidly in popularity worldwide and Brazil is among the countries with the largest surfing population, behind the United States and Australia, however, multinational surf companies are rushing in emerging markets like Brazil to find new opportunities for growth. This paper intends to provide insights on how local companies in these markets can overcome and even take advantage of differences with global competitors by re-thinking their core competencies and business models. Therefore, empirical research applying qualitative case study methodology was developed to investigate the role of strategy in the surf industry - a fairly unexplored research topic. Semi-structured in-depth interviews with the founder and CEO and the executive directors at the Brazilian surf industry leader - Mormaii, were conducted to understand how the 4-decade local company found its way to success. Although the theories: RBV, Core Competencies, and Dynamic Capabilities complement each other and help to explain firms’ performance and strategic choices, in empirical studies strategy has been analyzed only by one or another theory. Therefore, the simultaneous use of these three theories intended to fill this gap in the literature and bring more consistency to the discussion of this case study. As a result, this empirical study illustrates the RBV perspective, which stems from the principle that the source of firms’ competitive advantage lies in their internal resources and capabilities, rather than simply evaluating environmental opportunities and threats in conducting business. It also highlights the role that core competence and dynamic capabilities play in the company’s virtuous circle of sustainable growth and provides practitioners clues for re-thinking their strategies.
format	article
author	Marcos Abilio Bosquetti Gabriela Gonçalves Silveira Fiates Jess Ponting
author_facet	Marcos Abilio Bosquetti Gabriela Gonçalves Silveira Fiates Jess Ponting
author_sort	Marcos Abilio Bosquetti
title	Strategic Management at Mormaii - the Brazilian Surf Industry Leader
title_short	Strategic Management at Mormaii - the Brazilian Surf Industry Leader
title_full	Strategic Management at Mormaii - the Brazilian Surf Industry Leader
title_fullStr	Strategic Management at Mormaii - the Brazilian Surf Industry Leader
title_full_unstemmed	Strategic Management at Mormaii - the Brazilian Surf Industry Leader
title_sort	strategic management at mormaii - the brazilian surf industry leader
publisher	FUCAPE Business School
publishDate	2017
url	https://doaj.org/article/7686bf9973714adc9db79ee105f9f272
work_keys_str_mv	AT marcosabiliobosquetti strategicmanagementatmormaiithebraziliansurfindustryleader AT gabrielagoncalvessilveirafiates strategicmanagementatmormaiithebraziliansurfindustryleader AT jessponting strategicmanagementatmormaiithebraziliansurfindustryleader
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Strategic Management at Mormaii - the Brazilian Surf Industry Leader

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