Strategic Management at Mormaii - the Brazilian Surf Industry Leader

The sport of surfing has been growing rapidly in popularity worldwide and Brazil is among the countries with the largest surfing population, behind the United States and Australia, however, multinational surf companies are rushing in emerging markets like Brazil to find new opportunities for growt...

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Autores principales: Marcos Abilio Bosquetti, Gabriela Gonçalves Silveira Fiates, Jess Ponting
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2017
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Acceso en línea:https://doaj.org/article/7686bf9973714adc9db79ee105f9f272
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