Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix

Understanding tourists’ future behavior is significant for local tourism profits. This paper aims to examine the interrelationships among experiential quality, tourist satisfaction, experiential trust, sharing tourism experience on social media, and extension effect. 796 responses were collected in...

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Autores principales: Shan WANG, Yi Lİ, Jose Weng Chou WONG
Formato: article
Lenguaje:EN
Publicado: Akdeniz University Tourism Faculty 2021
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Acceso en línea:https://doaj.org/article/76b6f43cef424fa989dbc903182cf150
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spelling oai:doaj.org-article:76b6f43cef424fa989dbc903182cf1502021-12-01T13:04:37ZExploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix10.30519/ahtr.8216992147-91002148-7316https://doaj.org/article/76b6f43cef424fa989dbc903182cf1502021-06-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/ahtr/issue/62642/821699https://doaj.org/toc/2147-9100https://doaj.org/toc/2148-7316Understanding tourists’ future behavior is significant for local tourism profits. This paper aims to examine the interrelationships among experiential quality, tourist satisfaction, experiential trust, sharing tourism experience on social media, and extension effect. 796 responses were collected in the 66th MGP (Macau Grand Prix) via questionnaires. The results reveal that four dimensions (physical environment quality, access quality, outcome quality, and enjoyment quality) have positive effects on experiential quality. In addition, the results also indicate the following relationships: Experiential quality has a significant effect on tourist satisfaction; experiential quality and tourist satisfaction positively influence experiential trust; tourist satisfaction and experiential trust have significant effects on behavior of sharing tourism experience on social media, and both tourist satisfaction and experiential trust positively influence extension effect. This paper identifies the dimensions of experiential quality in sport tourism events and it plays a leading role in extending literature on tourists’ behavioral intentions of sharing behavior on social media and extension effect. The findings assist practitioners to implement marketing strategies of MGP, which enhance the extension effect and the new marketing promotions through social media. They also help various stakeholders such as destination managers and travel agents to trigger and increase local tourism profits.Shan WANG Yi Lİ Jose Weng Chou WONG Akdeniz University Tourism Faculty articleexperiential qualitytourist satisfactionexperiential trustsharing behavior on social mediaextension effectgrand prixHospitality industry. Hotels, clubs, restaurants, etc. Food serviceTX901-946.5Geography (General)G1-922ENAdvances in Hospitality and Tourism Research, Vol 9, Iss 1, Pp 78-105 (2021)
institution DOAJ
collection DOAJ
language EN
topic experiential quality
tourist satisfaction
experiential trust
sharing behavior on social media
extension effect
grand prix
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
TX901-946.5
Geography (General)
G1-922
spellingShingle experiential quality
tourist satisfaction
experiential trust
sharing behavior on social media
extension effect
grand prix
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
TX901-946.5
Geography (General)
G1-922
Shan WANG
Yi Lİ
Jose Weng Chou WONG
Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix
description Understanding tourists’ future behavior is significant for local tourism profits. This paper aims to examine the interrelationships among experiential quality, tourist satisfaction, experiential trust, sharing tourism experience on social media, and extension effect. 796 responses were collected in the 66th MGP (Macau Grand Prix) via questionnaires. The results reveal that four dimensions (physical environment quality, access quality, outcome quality, and enjoyment quality) have positive effects on experiential quality. In addition, the results also indicate the following relationships: Experiential quality has a significant effect on tourist satisfaction; experiential quality and tourist satisfaction positively influence experiential trust; tourist satisfaction and experiential trust have significant effects on behavior of sharing tourism experience on social media, and both tourist satisfaction and experiential trust positively influence extension effect. This paper identifies the dimensions of experiential quality in sport tourism events and it plays a leading role in extending literature on tourists’ behavioral intentions of sharing behavior on social media and extension effect. The findings assist practitioners to implement marketing strategies of MGP, which enhance the extension effect and the new marketing promotions through social media. They also help various stakeholders such as destination managers and travel agents to trigger and increase local tourism profits.
format article
author Shan WANG
Yi Lİ
Jose Weng Chou WONG
author_facet Shan WANG
Yi Lİ
Jose Weng Chou WONG
author_sort Shan WANG
title Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix
title_short Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix
title_full Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix
title_fullStr Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix
title_full_unstemmed Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix
title_sort exploring experiential quality in sport tourism events: the case of macau grand prix
publisher Akdeniz University Tourism Faculty
publishDate 2021
url https://doaj.org/article/76b6f43cef424fa989dbc903182cf150
work_keys_str_mv AT shanwang exploringexperientialqualityinsporttourismeventsthecaseofmacaugrandprix
AT yili exploringexperientialqualityinsporttourismeventsthecaseofmacaugrandprix
AT josewengchouwong exploringexperientialqualityinsporttourismeventsthecaseofmacaugrandprix
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