The role of sociological research in the planning of advertising campaigns
The role of sociological research in the strategy of planning advertising campaigns has been has been considered. Sociological research is the main supplier of data on the behavior of the target audience, its quantity, and the structure of its media consumption. On the basis of sociological data, a...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7751c7054753478eae01a4a60c4aeb30 |
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