Centralized Management For Effective Public Diplomacy: Case of Hasabara

The following paper is the first in the series dedicated to review and analysis of cases of centralization of public diplomacy affairs management for better promoting the agenda of the state. Introduction focuses on the erosion of traditional diplomatic practices shifting towards the stark attractio...

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Autor principal:	V. V. Kabernik
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2015
Materias:	public diplomacy soft power smart power israel hasbara russia centralization ngo mass media International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/77a9412986064f408bc8232927e949dc
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spelling	oai:doaj.org-article:77a9412986064f408bc8232927e949dc2021-11-23T14:51:00ZCentralized Management For Effective Public Diplomacy: Case of Hasabara2071-81602541-909910.24833/2071-8160-2015-5-44-72-83https://doaj.org/article/77a9412986064f408bc8232927e949dc2015-10-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/421https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099The following paper is the first in the series dedicated to review and analysis of cases of centralization of public diplomacy affairs management for better promoting the agenda of the state. Introduction focuses on the erosion of traditional diplomatic practices shifting towards the stark attraction of soft power and public diplomacy. The evolution of modern public diplomacy in new media and the ways of its practical implementation reviewed, stating the raising power of non-government actors and mass media with their greater influence developing political agenda. The shift is analyzed on temporal basis bearing in mind inception of web 2.0 happening almost simultaneously with theoretical basis of soft power and the role of public diplomacy in propagating it. The case outlined in the first part reviews the evolution of Israeli's Hasbara - public diplomacy apparatus implemented in Jewish State. This evolution demonstrates the shift from decentralized management and coordination paradigm towards structured complex of measures led by government bodies. The sources and reasons for such a shift are being analyzed while national specifics for public diplomacy coordination is outlined. Results of the study underline the deficiencies of the chosen centralization paradigm via government bodies' control. The approach is being compared with the current practices implemented in Russia, outlining the best practices and mistakes to avoid that could be deducted from Israeli experience.V. V. KabernikMGIMO University Pressarticlepublic diplomacysoft powersmart powerisraelhasbararussiacentralizationngomass mediaInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 5(44), Pp 72-83 (2015)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	public diplomacy soft power smart power israel hasbara russia centralization ngo mass media International relations JZ2-6530
spellingShingle	public diplomacy soft power smart power israel hasbara russia centralization ngo mass media International relations JZ2-6530 V. V. Kabernik Centralized Management For Effective Public Diplomacy: Case of Hasabara
description	The following paper is the first in the series dedicated to review and analysis of cases of centralization of public diplomacy affairs management for better promoting the agenda of the state. Introduction focuses on the erosion of traditional diplomatic practices shifting towards the stark attraction of soft power and public diplomacy. The evolution of modern public diplomacy in new media and the ways of its practical implementation reviewed, stating the raising power of non-government actors and mass media with their greater influence developing political agenda. The shift is analyzed on temporal basis bearing in mind inception of web 2.0 happening almost simultaneously with theoretical basis of soft power and the role of public diplomacy in propagating it. The case outlined in the first part reviews the evolution of Israeli's Hasbara - public diplomacy apparatus implemented in Jewish State. This evolution demonstrates the shift from decentralized management and coordination paradigm towards structured complex of measures led by government bodies. The sources and reasons for such a shift are being analyzed while national specifics for public diplomacy coordination is outlined. Results of the study underline the deficiencies of the chosen centralization paradigm via government bodies' control. The approach is being compared with the current practices implemented in Russia, outlining the best practices and mistakes to avoid that could be deducted from Israeli experience.
format	article
author	V. V. Kabernik
author_facet	V. V. Kabernik
author_sort	V. V. Kabernik
title	Centralized Management For Effective Public Diplomacy: Case of Hasabara
title_short	Centralized Management For Effective Public Diplomacy: Case of Hasabara
title_full	Centralized Management For Effective Public Diplomacy: Case of Hasabara
title_fullStr	Centralized Management For Effective Public Diplomacy: Case of Hasabara
title_full_unstemmed	Centralized Management For Effective Public Diplomacy: Case of Hasabara
title_sort	centralized management for effective public diplomacy: case of hasabara
publisher	MGIMO University Press
publishDate	2015
url	https://doaj.org/article/77a9412986064f408bc8232927e949dc
work_keys_str_mv	AT vvkabernik centralizedmanagementforeffectivepublicdiplomacycaseofhasabara
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Centralized Management For Effective Public Diplomacy: Case of Hasabara

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