Digital marketing and sales technologies: big data and synergy effect

Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capa...

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Autores principales:	V. Ya. Konks, E. V. Krasnov, E. V. Sumarokova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	optimization of business processes queue theory queuing system digital technologies Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/77e33b3875ed4de9a7b8e8a2d63cdd90
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spelling	oai:doaj.org-article:77e33b3875ed4de9a7b8e8a2d63cdd902021-12-03T07:43:29ZDigital marketing and sales technologies: big data and synergy effect1816-42772686-841510.26425/1816-4277-2019-8-46-54https://doaj.org/article/77e33b3875ed4de9a7b8e8a2d63cdd902019-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1648https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capacity and resources of the company, which leads to a decrease in profits. The article is based on the queuing theory and considers the application of new ways to measure, achieve and maintain the efficiency of the business, leading to an increase in its elasticity and maneuverability, as the efficiency of the business is measured by comparing the collected data, existing indicators, balance sheets or key performance indicators.V. Ya. KonksE. V. KrasnovE. V. SumarokovaPublishing House of the State University of Managementarticleoptimization of business processesqueue theoryqueuing systemdigital technologiesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 8, Pp 46-54 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	optimization of business processes queue theory queuing system digital technologies Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	optimization of business processes queue theory queuing system digital technologies Sociology (General) HM401-1281 Economics as a science HB71-74 V. Ya. Konks E. V. Krasnov E. V. Sumarokova Digital marketing and sales technologies: big data and synergy effect
description	Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capacity and resources of the company, which leads to a decrease in profits. The article is based on the queuing theory and considers the application of new ways to measure, achieve and maintain the efficiency of the business, leading to an increase in its elasticity and maneuverability, as the efficiency of the business is measured by comparing the collected data, existing indicators, balance sheets or key performance indicators.
format	article
author	V. Ya. Konks E. V. Krasnov E. V. Sumarokova
author_facet	V. Ya. Konks E. V. Krasnov E. V. Sumarokova
author_sort	V. Ya. Konks
title	Digital marketing and sales technologies: big data and synergy effect
title_short	Digital marketing and sales technologies: big data and synergy effect
title_full	Digital marketing and sales technologies: big data and synergy effect
title_fullStr	Digital marketing and sales technologies: big data and synergy effect
title_full_unstemmed	Digital marketing and sales technologies: big data and synergy effect
title_sort	digital marketing and sales technologies: big data and synergy effect
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/77e33b3875ed4de9a7b8e8a2d63cdd90
work_keys_str_mv	AT vyakonks digitalmarketingandsalestechnologiesbigdataandsynergyeffect AT evkrasnov digitalmarketingandsalestechnologiesbigdataandsynergyeffect AT evsumarokova digitalmarketingandsalestechnologiesbigdataandsynergyeffect
_version_	1718373576997863424

Digital marketing and sales technologies: big data and synergy effect

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