Digital marketing and sales technologies: big data and synergy effect

Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capa...

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Auteurs principaux: V. Ya. Konks, E. V. Krasnov, E. V. Sumarokova
Format: article
Langue:RU
Publié: Publishing House of the State University of Management 2019
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Accès en ligne:https://doaj.org/article/77e33b3875ed4de9a7b8e8a2d63cdd90
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