Reciprocity of social influence

Humans give and receive social influence—e.g. advice—in many situations, but it is not known whether social influence is a reciprocal process, like trade. Here, the authors show that people are more likely to follow a partner's advice if that partner has previously complied with their advice....

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Autores principales: Ali Mahmoodi, Bahador Bahrami, Carsten Mehring
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2018
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Acceso en línea:https://doaj.org/article/77f3f445ea24444483a87966c61d957e
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Sumario:Humans give and receive social influence—e.g. advice—in many situations, but it is not known whether social influence is a reciprocal process, like trade. Here, the authors show that people are more likely to follow a partner's advice if that partner has previously complied with their advice.