Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa

This study examines the underlying mechanisms for predicting luxury purchase intentions in the context of an emerging market. The authors propose a conceptual model that tests the predictive role of culture and the mediating effect of individual values and value-expressiveness to explain luxury purc...

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Autores principales: Ayanda Zici, Emmanuel Silva Quaye, Divaries Cosmas Jaravaza, Yvonne Saini
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/78119a09c79e47a6855a1bcf6eb9b2f9
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