DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO

International educational corporations have expanded their operations in the national arena, pressuring national organizations to improve their performance strategies and structure. The objective of this qualitative, descriptive and exploratory case study is to identify the Strategic Map coherence i...

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Autores principales: Jorge Gaio, Luiz Carlos Duclós
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2011
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Acceso en línea:https://doaj.org/article/781b69fc8ca146238bbec4bfd02e16fc
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spelling oai:doaj.org-article:781b69fc8ca146238bbec4bfd02e16fc2021-11-11T15:49:44ZDIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO1983-4535https://doaj.org/article/781b69fc8ca146238bbec4bfd02e16fc2011-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319327511011https://doaj.org/toc/1983-4535International educational corporations have expanded their operations in the national arena, pressuring national organizations to improve their performance strategies and structure. The objective of this qualitative, descriptive and exploratory case study is to identify the Strategic Map coherence in an non profitable educational religious corporation in the four perspectives of the Balanced Scorecard - BSC, based on its 2010 – 2022 strategic planning. A review of the literature cove was made to the main aspects of the BSC and strategy. The BSC is an important alignment tool for processes and strategies, to the extent that it associates specific performance drivers with measurement of results. Using the Religious Corporation Strategic Map, it was diagnosed its consistency at the strategic level of the organization and if the translation of the strategy and the indicators are noticed by corporate managers in their area, using a questionnaire in semi-structured interviews. The results indicate balanced and aligned strategic objectives, low causal relationship map, insufficient and fragmented strategic communication. The performance indicators are linked more with meritocracy than with the strategic map which given more important a short-term vision over the long term. There is evidence of improved management and strategic performance.Jorge GaioLuiz Carlos DuclósUniversidade Federal de Santa Catarinaarticlereligious corporationstrategy mapperformance of indicatorsEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 4, Iss 2, Pp 182-204 (2011)
institution DOAJ
collection DOAJ
language ES
PT
topic religious corporation
strategy map
performance of indicators
Education (General)
L7-991
Special aspects of education
LC8-6691
spellingShingle religious corporation
strategy map
performance of indicators
Education (General)
L7-991
Special aspects of education
LC8-6691
Jorge Gaio
Luiz Carlos Duclós
DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO
description International educational corporations have expanded their operations in the national arena, pressuring national organizations to improve their performance strategies and structure. The objective of this qualitative, descriptive and exploratory case study is to identify the Strategic Map coherence in an non profitable educational religious corporation in the four perspectives of the Balanced Scorecard - BSC, based on its 2010 – 2022 strategic planning. A review of the literature cove was made to the main aspects of the BSC and strategy. The BSC is an important alignment tool for processes and strategies, to the extent that it associates specific performance drivers with measurement of results. Using the Religious Corporation Strategic Map, it was diagnosed its consistency at the strategic level of the organization and if the translation of the strategy and the indicators are noticed by corporate managers in their area, using a questionnaire in semi-structured interviews. The results indicate balanced and aligned strategic objectives, low causal relationship map, insufficient and fragmented strategic communication. The performance indicators are linked more with meritocracy than with the strategic map which given more important a short-term vision over the long term. There is evidence of improved management and strategic performance.
format article
author Jorge Gaio
Luiz Carlos Duclós
author_facet Jorge Gaio
Luiz Carlos Duclós
author_sort Jorge Gaio
title DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO
title_short DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO
title_full DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO
title_fullStr DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO
title_full_unstemmed DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO
title_sort diagnóstico e análise do mapa estratégico de uma corporação religiosa com objetivos educacionais: estudo de caso
publisher Universidade Federal de Santa Catarina
publishDate 2011
url https://doaj.org/article/781b69fc8ca146238bbec4bfd02e16fc
work_keys_str_mv AT jorgegaio diagnosticoeanalisedomapaestrategicodeumacorporacaoreligiosacomobjetivoseducacionaisestudodecaso
AT luizcarlosduclos diagnosticoeanalisedomapaestrategicodeumacorporacaoreligiosacomobjetivoseducacionaisestudodecaso
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