Peran Citra Merek, Celebrity Endorser, Kualitas Produk Dalam Keputusan Pembelian
<p><em>Nowadays, almost everyone uses smartphones in their daily activities. This is an opportunity for the smartphone industry to produce good products and create consumer attractiveness so that consumers want to buy them. This study aims to determine the role of brand image, product qu...
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| Formato: | article |
| Lenguaje: | ID |
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Universitas Muhammadiyah Sumatera Utara
2020
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| Acceso en línea: | https://doaj.org/article/78715de1208f443da4d29e2d4ecf53fd |
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