The choice of information sources and marketing channel of Bali cattle farmers in Bali Province

The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental samp...

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Autores principales:	Dewi Ni Made Ari Kusuma, Syahlani Suci Paramitasari, Haryadi Fransiskus Trisakti
Formato:	article
Lenguaje:	EN
Publicado:	De Gruyter 2021
Materias:	bali cattle cattle farmers information source marketing channel marketing efficiency Agriculture S Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/78dd2c64f3884278b721d8b33471dce3
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spelling	oai:doaj.org-article:78dd2c64f3884278b721d8b33471dce32021-12-05T14:10:58ZThe choice of information sources and marketing channel of Bali cattle farmers in Bali Province2391-953110.1515/opag-2021-0018https://doaj.org/article/78dd2c64f3884278b721d8b33471dce32021-06-01T00:00:00Zhttps://doi.org/10.1515/opag-2021-0018https://doaj.org/toc/2391-9531The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources.Dewi Ni Made Ari KusumaSyahlani Suci ParamitasariHaryadi Fransiskus TrisaktiDe Gruyterarticlebali cattlecattle farmersinformation sourcemarketing channelmarketing efficiencyAgricultureSAgriculture (General)S1-972ENOpen Agriculture, Vol 6, Iss 1, Pp 413-425 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	bali cattle cattle farmers information source marketing channel marketing efficiency Agriculture S Agriculture (General) S1-972
spellingShingle	bali cattle cattle farmers information source marketing channel marketing efficiency Agriculture S Agriculture (General) S1-972 Dewi Ni Made Ari Kusuma Syahlani Suci Paramitasari Haryadi Fransiskus Trisakti The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
description	The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources.
format	article
author	Dewi Ni Made Ari Kusuma Syahlani Suci Paramitasari Haryadi Fransiskus Trisakti
author_facet	Dewi Ni Made Ari Kusuma Syahlani Suci Paramitasari Haryadi Fransiskus Trisakti
author_sort	Dewi Ni Made Ari Kusuma
title	The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
title_short	The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
title_full	The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
title_fullStr	The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
title_full_unstemmed	The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
title_sort	choice of information sources and marketing channel of bali cattle farmers in bali province
publisher	De Gruyter
publishDate	2021
url	https://doaj.org/article/78dd2c64f3884278b721d8b33471dce3
work_keys_str_mv	AT dewinimadearikusuma thechoiceofinformationsourcesandmarketingchannelofbalicattlefarmersinbaliprovince AT syahlanisuciparamitasari thechoiceofinformationsourcesandmarketingchannelofbalicattlefarmersinbaliprovince AT haryadifransiskustrisakti thechoiceofinformationsourcesandmarketingchannelofbalicattlefarmersinbaliprovince AT dewinimadearikusuma choiceofinformationsourcesandmarketingchannelofbalicattlefarmersinbaliprovince AT syahlanisuciparamitasari choiceofinformationsourcesandmarketingchannelofbalicattlefarmersinbaliprovince AT haryadifransiskustrisakti choiceofinformationsourcesandmarketingchannelofbalicattlefarmersinbaliprovince
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The choice of information sources and marketing channel of Bali cattle farmers in Bali Province

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