Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

The aim of the paper is to create a typology of consumers based on the consumption of food products and non-alcoholic beverages for two countries. The research was conducted among non-randomized respondents representing 900 Polish and 300 Slovakian households. The Polish part of the study was carrie...

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Autores principales:	Grzegorz Maciejewski, Pavol Kita, Irena Ozimek, Julita Szlachciuk
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	consumer behavior households food consumption non-alcoholic beverages cluster analysis Poland Agriculture S
Acceso en línea:	https://doaj.org/article/7992d1c5150543d799d2a64e7affe7e0
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spelling	oai:doaj.org-article:7992d1c5150543d799d2a64e7affe7e02021-11-25T16:04:04ZTypology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies10.3390/agronomy111121412073-4395https://doaj.org/article/7992d1c5150543d799d2a64e7affe7e02021-10-01T00:00:00Zhttps://www.mdpi.com/2073-4395/11/11/2141https://doaj.org/toc/2073-4395The aim of the paper is to create a typology of consumers based on the consumption of food products and non-alcoholic beverages for two countries. The research was conducted among non-randomized respondents representing 900 Polish and 300 Slovakian households. The Polish part of the study was carried out in the Silesian and Mazovian provinces. The Slovakian part of the study was carried out in the whole country. To identify four groups of consumers, the paper used the clustering of objects method, especially the Two-Step method: Ward (hierarchical) cluster analysis and non-hierarchical k-means cluster analysis. The authors represent the difference in the results achieved between types of consumers. Poles and Slovakians similarly perceive the financial status of their households and the attention paid to food price when buying it. However, there is a significant difference in food consumption. When eating, Slovaks are influenced more by vegetarian and vegan fashion trends and emotional experience than price. On the contrary, Poles are more interested in the health aspect of the food consumed and its quantity when emphasizing the price, which results from being less financially satisfied. The results of the research provide information about changes in consumer attitudes in the researched area and their thinking about their consumption, respectively lifestyle, and illustrate some trends in consumer behavior for the current and post-COVID-19 era.Grzegorz MaciejewskiPavol KitaIrena OzimekJulita SzlachciukMDPI AGarticleconsumer behaviorhouseholdsfood consumptionnon-alcoholic beveragescluster analysisPolandAgricultureSENAgronomy, Vol 11, Iss 2141, p 2141 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer behavior households food consumption non-alcoholic beverages cluster analysis Poland Agriculture S
spellingShingle	consumer behavior households food consumption non-alcoholic beverages cluster analysis Poland Agriculture S Grzegorz Maciejewski Pavol Kita Irena Ozimek Julita Szlachciuk Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies
description	The aim of the paper is to create a typology of consumers based on the consumption of food products and non-alcoholic beverages for two countries. The research was conducted among non-randomized respondents representing 900 Polish and 300 Slovakian households. The Polish part of the study was carried out in the Silesian and Mazovian provinces. The Slovakian part of the study was carried out in the whole country. To identify four groups of consumers, the paper used the clustering of objects method, especially the Two-Step method: Ward (hierarchical) cluster analysis and non-hierarchical k-means cluster analysis. The authors represent the difference in the results achieved between types of consumers. Poles and Slovakians similarly perceive the financial status of their households and the attention paid to food price when buying it. However, there is a significant difference in food consumption. When eating, Slovaks are influenced more by vegetarian and vegan fashion trends and emotional experience than price. On the contrary, Poles are more interested in the health aspect of the food consumed and its quantity when emphasizing the price, which results from being less financially satisfied. The results of the research provide information about changes in consumer attitudes in the researched area and their thinking about their consumption, respectively lifestyle, and illustrate some trends in consumer behavior for the current and post-COVID-19 era.
format	article
author	Grzegorz Maciejewski Pavol Kita Irena Ozimek Julita Szlachciuk
author_facet	Grzegorz Maciejewski Pavol Kita Irena Ozimek Julita Szlachciuk
author_sort	Grzegorz Maciejewski
title	Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies
title_short	Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies
title_full	Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies
title_fullStr	Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies
title_full_unstemmed	Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies
title_sort	typology of consumers according to the declared consumption of food products and non-alcoholic beverages. polish and slovakian case studies
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/7992d1c5150543d799d2a64e7affe7e0
work_keys_str_mv	AT grzegorzmaciejewski typologyofconsumersaccordingtothedeclaredconsumptionoffoodproductsandnonalcoholicbeveragespolishandslovakiancasestudies AT pavolkita typologyofconsumersaccordingtothedeclaredconsumptionoffoodproductsandnonalcoholicbeveragespolishandslovakiancasestudies AT irenaozimek typologyofconsumersaccordingtothedeclaredconsumptionoffoodproductsandnonalcoholicbeveragespolishandslovakiancasestudies AT julitaszlachciuk typologyofconsumersaccordingtothedeclaredconsumptionoffoodproductsandnonalcoholicbeveragespolishandslovakiancasestudies
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Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

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