Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce

The main goal of this study is to analyze the development of a new distribution channel virtual franchise, based on the perceptions of the virtual franchise consultants and their respective consumers. The study is based on a qualitative, exploratory and descriptive research, it is a case study and u...

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Autores principales:	Paula Narita Pereira Ebert, Lurdes Marlene Seide Froemming, Daiane Johann
Formato:	article
Lenguaje:	PT
Publicado:	Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2018
Materias:	virtual franchising e commerce retail distribution channels Economic growth, development, planning HD72-88
Acceso en línea:	https://doi.org/10.21527/2237-6453.2018.45.377-399 https://doaj.org/article/79cd0d20ed874a1085f5722f73f37d0b
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spelling	oai:doaj.org-article:79cd0d20ed874a1085f5722f73f37d0b2021-11-11T15:16:09ZFranquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce1678-48552237-6453https://doi.org/10.21527/2237-6453.2018.45.377-399https://doaj.org/article/79cd0d20ed874a1085f5722f73f37d0b2018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75257033022https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453The main goal of this study is to analyze the development of a new distribution channel virtual franchise, based on the perceptions of the virtual franchise consultants and their respective consumers. The study is based on a qualitative, exploratory and descriptive research, it is a case study and used netnographic research and participant observation applied to franchisees and virtual consumers of the Natura Network. The virtual franchise stands out due to the low cost of operating investment, for the easy access and a business system already developed and evaluated, by legal using of a conceptualized yet in the market and in function of the tranquility in the infrastructure provided by the franchisor. The essential task of the digital franchisee is the sale by relationship. The results show social, economic and academic contributions, once they contribute to the literature by the contemporaneity of the subject.Paula Narita Pereira EbertLurdes Marlene Seide FroemmingDaiane JohannUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlevirtual franchisingecommerceretaildistribution channelsEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 16, Iss 45, Pp 377-399 (2018)
institution	DOAJ
collection	DOAJ
language	PT
topic	virtual franchising e commerce retail distribution channels Economic growth, development, planning HD72-88
spellingShingle	virtual franchising e commerce retail distribution channels Economic growth, development, planning HD72-88 Paula Narita Pereira Ebert Lurdes Marlene Seide Froemming Daiane Johann Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce
description	The main goal of this study is to analyze the development of a new distribution channel virtual franchise, based on the perceptions of the virtual franchise consultants and their respective consumers. The study is based on a qualitative, exploratory and descriptive research, it is a case study and used netnographic research and participant observation applied to franchisees and virtual consumers of the Natura Network. The virtual franchise stands out due to the low cost of operating investment, for the easy access and a business system already developed and evaluated, by legal using of a conceptualized yet in the market and in function of the tranquility in the infrastructure provided by the franchisor. The essential task of the digital franchisee is the sale by relationship. The results show social, economic and academic contributions, once they contribute to the literature by the contemporaneity of the subject.
format	article
author	Paula Narita Pereira Ebert Lurdes Marlene Seide Froemming Daiane Johann
author_facet	Paula Narita Pereira Ebert Lurdes Marlene Seide Froemming Daiane Johann
author_sort	Paula Narita Pereira Ebert
title	Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce
title_short	Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce
title_full	Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce
title_fullStr	Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce
title_full_unstemmed	Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce
title_sort	franquias virtuais, uma nova estratégia para os varejistas no e-commerce
publisher	Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate	2018
url	https://doi.org/10.21527/2237-6453.2018.45.377-399 https://doaj.org/article/79cd0d20ed874a1085f5722f73f37d0b
work_keys_str_mv	AT paulanaritapereiraebert franquiasvirtuaisumanovaestrategiaparaosvarejistasnoecommerce AT lurdesmarleneseidefroemming franquiasvirtuaisumanovaestrategiaparaosvarejistasnoecommerce AT daianejohann franquiasvirtuaisumanovaestrategiaparaosvarejistasnoecommerce
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Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce

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