Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce
The main goal of this study is to analyze the development of a new distribution channel virtual franchise, based on the perceptions of the virtual franchise consultants and their respective consumers. The study is based on a qualitative, exploratory and descriptive research, it is a case study and u...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | PT |
| Publicado: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2018
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| Materias: | |
| Acceso en línea: | https://doi.org/10.21527/2237-6453.2018.45.377-399 https://doaj.org/article/79cd0d20ed874a1085f5722f73f37d0b |
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