Digital footprints in the era of new media

New media is essential part of everyday practices of individuals. Research shows that 80% respondents on the territory of Serbia checks their social media accounts several times a day. For average consumer this means that they are in constant contact with friends and that they have easy access to in...

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Autor principal:	Nikolić Jovana
Formato:	article
Lenguaje:	EN SR
Publicado:	Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade 2021
Materias:	new media digital footprints social media applications data facebook Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/7a208347b7c444d8b9b3c059933910d1
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spelling	oai:doaj.org-article:7a208347b7c444d8b9b3c059933910d12021-12-05T20:58:14ZDigital footprints in the era of new media2466-541X2466-545210.5937/cm15-24096https://doaj.org/article/7a208347b7c444d8b9b3c059933910d12021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2021/2466-541X2148137N.pdfhttps://doaj.org/toc/2466-541Xhttps://doaj.org/toc/2466-5452New media is essential part of everyday practices of individuals. Research shows that 80% respondents on the territory of Serbia checks their social media accounts several times a day. For average consumer this means that they are in constant contact with friends and that they have easy access to information and news. For companies continuous presence is a source of significant data about habits and opinions of consumers. Question remains: How can users create their own digital footprints in various ways? How big companies can abuse data? If data became oil of 21st century, does that mean users have become commodities? The aim of this paper is to show what is happening with users' privacy when engaging with new media, through mapping characteristics of new media, current centers of power in digital world, defining the concepts of digital footprints and privacy in online sphere and through case study of privacy violations.Nikolić JovanaCommunication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgradearticlenew mediadigital footprintssocial mediaapplicationsdatafacebookCommunication. Mass mediaP87-96ENSRCM. Communication and Media, Vol 15, Iss 48, Pp 137-162 (2021)
institution	DOAJ
collection	DOAJ
language	EN SR
topic	new media digital footprints social media applications data facebook Communication. Mass media P87-96
spellingShingle	new media digital footprints social media applications data facebook Communication. Mass media P87-96 Nikolić Jovana Digital footprints in the era of new media
description	New media is essential part of everyday practices of individuals. Research shows that 80% respondents on the territory of Serbia checks their social media accounts several times a day. For average consumer this means that they are in constant contact with friends and that they have easy access to information and news. For companies continuous presence is a source of significant data about habits and opinions of consumers. Question remains: How can users create their own digital footprints in various ways? How big companies can abuse data? If data became oil of 21st century, does that mean users have become commodities? The aim of this paper is to show what is happening with users' privacy when engaging with new media, through mapping characteristics of new media, current centers of power in digital world, defining the concepts of digital footprints and privacy in online sphere and through case study of privacy violations.
format	article
author	Nikolić Jovana
author_facet	Nikolić Jovana
author_sort	Nikolić Jovana
title	Digital footprints in the era of new media
title_short	Digital footprints in the era of new media
title_full	Digital footprints in the era of new media
title_fullStr	Digital footprints in the era of new media
title_full_unstemmed	Digital footprints in the era of new media
title_sort	digital footprints in the era of new media
publisher	Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade
publishDate	2021
url	https://doaj.org/article/7a208347b7c444d8b9b3c059933910d1
work_keys_str_mv	AT nikolicjovana digitalfootprintsintheeraofnewmedia
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Digital footprints in the era of new media

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