DETERMINANTS OF POLITICAL COMMUNICATION PROCESS

Political campaigns are a series of events organized to reach elections and win their support. Moreover, within the complexity of political space, political campaigns support the political communication process as a result of the efforts of recruited parties and political candidates to support the e...

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Autor principal:	Sevilay USLU DİVANOĞLU
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	political communication political campaign political party voter political determination Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/7a425ac43c7040849513306d8ebafb18
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spelling	oai:doaj.org-article:7a425ac43c7040849513306d8ebafb182021-11-24T09:20:44ZDETERMINANTS OF POLITICAL COMMUNICATION PROCESS2148-416310.9761/JASSS7454https://doaj.org/article/7a425ac43c7040849513306d8ebafb182019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=482462662_27-Yrd.%20Do%C3%A7.%20Dr.%20Sevilay%20Uslu.pdf&key=28643https://doaj.org/toc/2148-4163Political campaigns are a series of events organized to reach elections and win their support. Moreover, within the complexity of political space, political campaigns support the political communication process as a result of the efforts of recruited parties and political candidates to support the election. In the process of political communication, it is necessary to identify and observe the political actors, in other word political determinants, that give symbolic credibility to political events. Being observers of political campaigns, the determinants involved in the political communication process are obliged to provide voters with information about the ideology, program, goals and principles of the political formation they are in. In this direction, voters are more informed when performing voting behavior. In addition to benefiting from the political marketing of voters to satisfy their wishes, needs and expectations, there are also benefits in terms of knowing what factors constitute voters' political preferences. One of them is to develop marketing staff. The other one is that it shows how voters can be directed (İslamoğlu, 2002: 81). In this direction, by determining the factors underlying the preferences of the voters. voters are trying to develop positive attitudes towards a particular party. For this reason, political marketing requires the formation of voter behavior and the actors that influence it. These actors can be considered as political parties, political power, public opinion, political market, pressure groups, voters, ideology, political participation, lobbying that take place directly in the political process. These political determinants pioneered the execution of political campaigns that took place during the political marketing process.Sevilay USLU DİVANOĞLUFırat Universityarticlepolitical communicationpolitical campaignpolitical partyvoterpolitical determinationSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 62, Pp 399-415 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	political communication political campaign political party voter political determination Social Sciences H Social sciences (General) H1-99
spellingShingle	political communication political campaign political party voter political determination Social Sciences H Social sciences (General) H1-99 Sevilay USLU DİVANOĞLU DETERMINANTS OF POLITICAL COMMUNICATION PROCESS
description	Political campaigns are a series of events organized to reach elections and win their support. Moreover, within the complexity of political space, political campaigns support the political communication process as a result of the efforts of recruited parties and political candidates to support the election. In the process of political communication, it is necessary to identify and observe the political actors, in other word political determinants, that give symbolic credibility to political events. Being observers of political campaigns, the determinants involved in the political communication process are obliged to provide voters with information about the ideology, program, goals and principles of the political formation they are in. In this direction, voters are more informed when performing voting behavior. In addition to benefiting from the political marketing of voters to satisfy their wishes, needs and expectations, there are also benefits in terms of knowing what factors constitute voters' political preferences. One of them is to develop marketing staff. The other one is that it shows how voters can be directed (İslamoğlu, 2002: 81). In this direction, by determining the factors underlying the preferences of the voters. voters are trying to develop positive attitudes towards a particular party. For this reason, political marketing requires the formation of voter behavior and the actors that influence it. These actors can be considered as political parties, political power, public opinion, political market, pressure groups, voters, ideology, political participation, lobbying that take place directly in the political process. These political determinants pioneered the execution of political campaigns that took place during the political marketing process.
format	article
author	Sevilay USLU DİVANOĞLU
author_facet	Sevilay USLU DİVANOĞLU
author_sort	Sevilay USLU DİVANOĞLU
title	DETERMINANTS OF POLITICAL COMMUNICATION PROCESS
title_short	DETERMINANTS OF POLITICAL COMMUNICATION PROCESS
title_full	DETERMINANTS OF POLITICAL COMMUNICATION PROCESS
title_fullStr	DETERMINANTS OF POLITICAL COMMUNICATION PROCESS
title_full_unstemmed	DETERMINANTS OF POLITICAL COMMUNICATION PROCESS
title_sort	determinants of political communication process
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/7a425ac43c7040849513306d8ebafb18
work_keys_str_mv	AT sevilayusludivanoglu determinantsofpoliticalcommunicationprocess
_version_	1718415617166409728

DETERMINANTS OF POLITICAL COMMUNICATION PROCESS

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