ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA

The aim of this article is to analyse academic strategies and their application by examining the reality of a community University in the state of Santa Catarina. The study is based on the work of Baldridge, Cohen and March, Weick, Keller, Hardy, Langley, Mintzberg and Rose, Hardy and Fachin, Birnba...

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Autores principales:	Haroldo Andriguetto Junior, Lucilaine Pascucci, Victor Meyer Junior, Aureo dos Santos
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2011
Materias:	academic strategy complexity strategic management discourse and practice Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/7a4bb25badcf497195d41169a90051db
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spelling	oai:doaj.org-article:7a4bb25badcf497195d41169a90051db2021-11-11T15:49:44ZESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA1983-4535https://doaj.org/article/7a4bb25badcf497195d41169a90051db2011-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319327512008https://doaj.org/toc/1983-4535The aim of this article is to analyse academic strategies and their application by examining the reality of a community University in the state of Santa Catarina. The study is based on the work of Baldridge, Cohen and March, Weick, Keller, Hardy, Langley, Mintzberg and Rose, Hardy and Fachin, Birnbaum, Mintzberg and Meyer Jr., who highlighted several factors that make the university a complex and unique organization, with implications to their management. This research is a case study which focused on the analysis of relevant academic strategies in the period of 2001-2008. Data were collected from the following sources: organizational data, no participant observation and interviews based on the narrative approach. The analysis reveals the presence of academic strategies of the "umbrella" type, coming from top administration. The main academic strategies are emergent in nature and arise as a result of individuals and groups initiatives under the influence of rational, political and symbolic factors. The main findings indicate a discourse from senior management focused on the rationality of management favoring business models incompatible with the complex reality of the university. The nature of the academic management that was revealed was amateur, incremental and one which promotes emerging strategic initiatives with significant results for the development of academic programs and the institution.Haroldo Andriguetto JuniorLucilaine PascucciVictor Meyer JuniorAureo dos SantosUniversidade Federal de Santa Catarinaarticleacademic strategycomplexitystrategic managementdiscourse and practiceEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 4, Iss 3, Pp 126-152 (2011)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	academic strategy complexity strategic management discourse and practice Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	academic strategy complexity strategic management discourse and practice Education (General) L7-991 Special aspects of education LC8-6691 Haroldo Andriguetto Junior Lucilaine Pascucci Victor Meyer Junior Aureo dos Santos ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA
description	The aim of this article is to analyse academic strategies and their application by examining the reality of a community University in the state of Santa Catarina. The study is based on the work of Baldridge, Cohen and March, Weick, Keller, Hardy, Langley, Mintzberg and Rose, Hardy and Fachin, Birnbaum, Mintzberg and Meyer Jr., who highlighted several factors that make the university a complex and unique organization, with implications to their management. This research is a case study which focused on the analysis of relevant academic strategies in the period of 2001-2008. Data were collected from the following sources: organizational data, no participant observation and interviews based on the narrative approach. The analysis reveals the presence of academic strategies of the "umbrella" type, coming from top administration. The main academic strategies are emergent in nature and arise as a result of individuals and groups initiatives under the influence of rational, political and symbolic factors. The main findings indicate a discourse from senior management focused on the rationality of management favoring business models incompatible with the complex reality of the university. The nature of the academic management that was revealed was amateur, incremental and one which promotes emerging strategic initiatives with significant results for the development of academic programs and the institution.
format	article
author	Haroldo Andriguetto Junior Lucilaine Pascucci Victor Meyer Junior Aureo dos Santos
author_facet	Haroldo Andriguetto Junior Lucilaine Pascucci Victor Meyer Junior Aureo dos Santos
author_sort	Haroldo Andriguetto Junior
title	ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA
title_short	ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA
title_full	ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA
title_fullStr	ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA
title_full_unstemmed	ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA
title_sort	estratégias acadêmicas e suas manifestações - o discurso e a prática
publisher	Universidade Federal de Santa Catarina
publishDate	2011
url	https://doaj.org/article/7a4bb25badcf497195d41169a90051db
work_keys_str_mv	AT haroldoandriguettojunior estrategiasacademicasesuasmanifestacoesodiscursoeapratica AT lucilainepascucci estrategiasacademicasesuasmanifestacoesodiscursoeapratica AT victormeyerjunior estrategiasacademicasesuasmanifestacoesodiscursoeapratica AT aureodossantos estrategiasacademicasesuasmanifestacoesodiscursoeapratica
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ESTRATÉGIAS ACADÊMICAS E SUAS MANIFESTAÇÕES - O DISCURSO E A PRÁTICA

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