Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.

<h4>Background</h4>Despite the growing public awareness of the adverse health effects of sugar-sweetened beverages (SSB) consumption in Mexico, little is known about the population's intention to reduce SSB consumption and the social value of interventions to accomplish such behavio...

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Autores principales:	M A Colchero, Carlos M Guerrero-López C M, Tonatiuh Barrientos-Gutiérrez T, Jorge Salmerón J, Sergio Bautista-Arredondo
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/7a616c6ae61e41ed9f956b7985924cd5
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spelling	oai:doaj.org-article:7a616c6ae61e41ed9f956b7985924cd52021-12-02T20:18:54ZWillingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.1932-620310.1371/journal.pone.0255100https://doaj.org/article/7a616c6ae61e41ed9f956b7985924cd52021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0255100https://doaj.org/toc/1932-6203<h4>Background</h4>Despite the growing public awareness of the adverse health effects of sugar-sweetened beverages (SSB) consumption in Mexico, little is known about the population's intention to reduce SSB consumption and the social value of interventions to accomplish such behavioral change. Therefore, the objective of this study was to assess the willingness to pay (WTP) for an intervention that reduces soda consumption by half in Mexico.<h4>Methods</h4>We applied contingent valuation methods in a sample of 471 Mexican adults from a cohort study. We assessed the relative value of benefits by providing incremental information to participants in three scenarios: soda consumption reduction, + health benefits, + social benefits. To estimate factors associated with the WTP, we ran an interval regression.<h4>Results</h4>87% of respondents reported they would like to reduce SSB consumption. High soda consumption, intention to reduce soda consumption and higher household income are associated with higher WTP. We found that the WTP increases as additional benefits are provided. The WTP, as a proportion of income, is higher for the lowest income level.<h4>Conclusion</h4>The average WTP per person may be seen as the minimum amount the country should invest on interventions to reduce soda consumption.M A ColcheroCarlos M Guerrero-López C MTonatiuh Barrientos-Gutiérrez TJorge Salmerón JSergio Bautista-ArredondoPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 8, p e0255100 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q M A Colchero Carlos M Guerrero-López C M Tonatiuh Barrientos-Gutiérrez T Jorge Salmerón J Sergio Bautista-Arredondo Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.
description	<h4>Background</h4>Despite the growing public awareness of the adverse health effects of sugar-sweetened beverages (SSB) consumption in Mexico, little is known about the population's intention to reduce SSB consumption and the social value of interventions to accomplish such behavioral change. Therefore, the objective of this study was to assess the willingness to pay (WTP) for an intervention that reduces soda consumption by half in Mexico.<h4>Methods</h4>We applied contingent valuation methods in a sample of 471 Mexican adults from a cohort study. We assessed the relative value of benefits by providing incremental information to participants in three scenarios: soda consumption reduction, + health benefits, + social benefits. To estimate factors associated with the WTP, we ran an interval regression.<h4>Results</h4>87% of respondents reported they would like to reduce SSB consumption. High soda consumption, intention to reduce soda consumption and higher household income are associated with higher WTP. We found that the WTP increases as additional benefits are provided. The WTP, as a proportion of income, is higher for the lowest income level.<h4>Conclusion</h4>The average WTP per person may be seen as the minimum amount the country should invest on interventions to reduce soda consumption.
format	article
author	M A Colchero Carlos M Guerrero-López C M Tonatiuh Barrientos-Gutiérrez T Jorge Salmerón J Sergio Bautista-Arredondo
author_facet	M A Colchero Carlos M Guerrero-López C M Tonatiuh Barrientos-Gutiérrez T Jorge Salmerón J Sergio Bautista-Arredondo
author_sort	M A Colchero
title	Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.
title_short	Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.
title_full	Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.
title_fullStr	Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.
title_full_unstemmed	Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.
title_sort	willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult mexicans.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/7a616c6ae61e41ed9f956b7985924cd5
work_keys_str_mv	AT macolchero willingnesstopayforaninterventionthatreducessodaconsumptionamongasampleofmiddleclassadultmexicans AT carlosmguerrerolopezcm willingnesstopayforaninterventionthatreducessodaconsumptionamongasampleofmiddleclassadultmexicans AT tonatiuhbarrientosgutierrezt willingnesstopayforaninterventionthatreducessodaconsumptionamongasampleofmiddleclassadultmexicans AT jorgesalmeronj willingnesstopayforaninterventionthatreducessodaconsumptionamongasampleofmiddleclassadultmexicans AT sergiobautistaarredondo willingnesstopayforaninterventionthatreducessodaconsumptionamongasampleofmiddleclassadultmexicans
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Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.

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