Social media and the stock markets: an emerging market perspective

There are numerous studies that examine the impact of social media on the stock market performance but there is a paucity of such evidences from the emerging economies. Today many multinational banks and other financial conglomerates from the developed countries are expanding their operations to the...

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Autores principales:	Shweta Agarwal, Shailendra Kumar, Utkarsh Goel
Formato:	article
Lenguaje:	EN
Publicado:	Vilnius Gediminas Technical University 2021
Materias:	emerging economies sentiment analysis social media twitter indian stock markets market efficiency impulse response Business HF5001-6182
Acceso en línea:	https://doaj.org/article/7ae5efa6b29d4678bf85773f4f6327eb
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spelling	oai:doaj.org-article:7ae5efa6b29d4678bf85773f4f6327eb2021-11-23T14:08:01ZSocial media and the stock markets: an emerging market perspective1611-16992029-443310.3846/jbem.2021.15619https://doaj.org/article/7ae5efa6b29d4678bf85773f4f6327eb2021-11-01T00:00:00Zhttps://journals.vgtu.lt/index.php/JBEM/article/view/15619https://doaj.org/toc/1611-1699https://doaj.org/toc/2029-4433There are numerous studies that examine the impact of social media on the stock market performance but there is a paucity of such evidences from the emerging economies. Today many multinational banks and other financial conglomerates from the developed countries are expanding their operations to the emerging markets, known for their rapid growth. The businesses in developed countries prefer using social media to reach out to their stakeholders. This might be a challenge as emerging markets are very different from the developed markets in terms of infrastructure and stock market development. This study performs the sentiment analysis of the tweets about the Indian companies that are a part of Nifty50 or any sectorial index, for a period of 15 months. The results from the Granger-causalty tests indicate that the Twitter sentiments have a significant relationship with the indices related to the banking and financial sectors of the Indian stock markets. Results from the Impulse Response Function reveal that, on the index returns, the impact of the negative sentiments stays for a longer period of time than the positive sentiments. This study would help businesses use social media effectively for information sharing and dissemination in the new environment.Shweta AgarwalShailendra KumarUtkarsh GoelVilnius Gediminas Technical Universityarticleemerging economiessentiment analysissocial mediatwitterindian stock marketsmarket efficiencyimpulse responseBusinessHF5001-6182ENJournal of Business Economics and Management, Vol 22, Iss 6, Pp 1614-1632 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	emerging economies sentiment analysis social media twitter indian stock markets market efficiency impulse response Business HF5001-6182
spellingShingle	emerging economies sentiment analysis social media twitter indian stock markets market efficiency impulse response Business HF5001-6182 Shweta Agarwal Shailendra Kumar Utkarsh Goel Social media and the stock markets: an emerging market perspective
description	There are numerous studies that examine the impact of social media on the stock market performance but there is a paucity of such evidences from the emerging economies. Today many multinational banks and other financial conglomerates from the developed countries are expanding their operations to the emerging markets, known for their rapid growth. The businesses in developed countries prefer using social media to reach out to their stakeholders. This might be a challenge as emerging markets are very different from the developed markets in terms of infrastructure and stock market development. This study performs the sentiment analysis of the tweets about the Indian companies that are a part of Nifty50 or any sectorial index, for a period of 15 months. The results from the Granger-causalty tests indicate that the Twitter sentiments have a significant relationship with the indices related to the banking and financial sectors of the Indian stock markets. Results from the Impulse Response Function reveal that, on the index returns, the impact of the negative sentiments stays for a longer period of time than the positive sentiments. This study would help businesses use social media effectively for information sharing and dissemination in the new environment.
format	article
author	Shweta Agarwal Shailendra Kumar Utkarsh Goel
author_facet	Shweta Agarwal Shailendra Kumar Utkarsh Goel
author_sort	Shweta Agarwal
title	Social media and the stock markets: an emerging market perspective
title_short	Social media and the stock markets: an emerging market perspective
title_full	Social media and the stock markets: an emerging market perspective
title_fullStr	Social media and the stock markets: an emerging market perspective
title_full_unstemmed	Social media and the stock markets: an emerging market perspective
title_sort	social media and the stock markets: an emerging market perspective
publisher	Vilnius Gediminas Technical University
publishDate	2021
url	https://doaj.org/article/7ae5efa6b29d4678bf85773f4f6327eb
work_keys_str_mv	AT shwetaagarwal socialmediaandthestockmarketsanemergingmarketperspective AT shailendrakumar socialmediaandthestockmarketsanemergingmarketperspective AT utkarshgoel socialmediaandthestockmarketsanemergingmarketperspective
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Social media and the stock markets: an emerging market perspective

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