Gamification as a marketing strategy for Garuda Indonesia loyalty program
This paper addresses issues about how gamification can provide a breakthrough marketing strategy for Garuda Indonesia Loyalty Program. Garuda Indonesia is a well-known national airline in Indonesia. However, the survey found that the Garuda Indonesia loyalty program and does not attractive enough fo...
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| Autor principal: | |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Ümit Hacıoğlu
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7af38b79ea894d4eb52f678cab23c980 |
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