TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
All of the political parties competing in the arena of politics, race to be best in the eye of voters. For this reason political parties need to know the demands, needs and expectations of consumers and develop policies in this direction. Phipps et al. (2010) in their study had Aaker'ın (1996)...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7b0756d7c9ba4a668f42f3b19037ad8b |
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| Sumario: | All of the political parties competing in the arena of politics, race to be best in the eye of voters. For this reason political parties need to know the demands, needs and expectations of consumers and develop policies in this direction. Phipps et al. (2010) in their study had Aaker'ın (1996) has identified the scale of political parties before the voters adopted the brand value. Brand loyalty, consumer satisfaction in terms of the satisfaction of consumers reported that they and the political parties are in a very close relationship with adherence identified. Perceived quality, leadership, and a qualitative study reported that they correctly as it is not possible to measure the perception of voters is important, but still determined. Association of the brand, value, brand personality and organizational associations expressed under the three headings. Brand recognition, an unknown politician with a strong brand value determined is likely to be very weak. Their images and values in the mind of consumers will increase in a positive way as long as they meet all these requests, needs and expectations. In this context, a survey was conducted in Kırıkkale for the six political parties (AKP, MHP, CHP, BBP, Saadet Partisi ile Has Parti) to which there is the most political tendencncy to examine and test the validity of the dimensions that make up the brand value. And the most valuable political party for voters was determined by using Fuzzy Analytical Hierarchy Process Method. |
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