TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE

All of the political parties competing in the arena of politics, race to be best in the eye of voters. For this reason political parties need to know the demands, needs and expectations of consumers and develop policies in this direction. Phipps et al. (2010) in their study had Aaker'ın (1996)...

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Autores principales:	Murat TOKSARI, Adem DAĞCI
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	all of the political parties competing in the arena of politics race to be best in the eye of voter Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/7b0756d7c9ba4a668f42f3b19037ad8b
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id	oai:doaj.org-article:7b0756d7c9ba4a668f42f3b19037ad8b
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spelling	oai:doaj.org-article:7b0756d7c9ba4a668f42f3b19037ad8b2021-11-24T09:21:04ZTO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE2148-416310.9761/JASSS847https://doaj.org/article/7b0756d7c9ba4a668f42f3b19037ad8b2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=557835294_70Toksar%C4%B1%20ve%20Da%C4%9Fc%C4%B1-1355-1388.pdf&key=26666https://doaj.org/toc/2148-4163All of the political parties competing in the arena of politics, race to be best in the eye of voters. For this reason political parties need to know the demands, needs and expectations of consumers and develop policies in this direction. Phipps et al. (2010) in their study had Aaker'ın (1996) has identified the scale of political parties before the voters adopted the brand value. Brand loyalty, consumer satisfaction in terms of the satisfaction of consumers reported that they and the political parties are in a very close relationship with adherence identified. Perceived quality, leadership, and a qualitative study reported that they correctly as it is not possible to measure the perception of voters is important, but still determined. Association of the brand, value, brand personality and organizational associations expressed under the three headings. Brand recognition, an unknown politician with a strong brand value determined is likely to be very weak. Their images and values in the mind of consumers will increase in a positive way as long as they meet all these requests, needs and expectations. In this context, a survey was conducted in Kırıkkale for the six political parties (AKP, MHP, CHP, BBP, Saadet Partisi ile Has Parti) to which there is the most political tendencncy to examine and test the validity of the dimensions that make up the brand value. And the most valuable political party for voters was determined by using Fuzzy Analytical Hierarchy Process Method.Murat TOKSARIAdem DAĞCIFırat Universityarticleall of the political parties competing in the arena of politicsrace to be best in the eye of voterSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 6, Iss 18, Pp 1355-1388 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	all of the political parties competing in the arena of politics race to be best in the eye of voter Social Sciences H Social sciences (General) H1-99
spellingShingle	all of the political parties competing in the arena of politics race to be best in the eye of voter Social Sciences H Social sciences (General) H1-99 Murat TOKSARI Adem DAĞCI TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
description	All of the political parties competing in the arena of politics, race to be best in the eye of voters. For this reason political parties need to know the demands, needs and expectations of consumers and develop policies in this direction. Phipps et al. (2010) in their study had Aaker'ın (1996) has identified the scale of political parties before the voters adopted the brand value. Brand loyalty, consumer satisfaction in terms of the satisfaction of consumers reported that they and the political parties are in a very close relationship with adherence identified. Perceived quality, leadership, and a qualitative study reported that they correctly as it is not possible to measure the perception of voters is important, but still determined. Association of the brand, value, brand personality and organizational associations expressed under the three headings. Brand recognition, an unknown politician with a strong brand value determined is likely to be very weak. Their images and values in the mind of consumers will increase in a positive way as long as they meet all these requests, needs and expectations. In this context, a survey was conducted in Kırıkkale for the six political parties (AKP, MHP, CHP, BBP, Saadet Partisi ile Has Parti) to which there is the most political tendencncy to examine and test the validity of the dimensions that make up the brand value. And the most valuable political party for voters was determined by using Fuzzy Analytical Hierarchy Process Method.
format	article
author	Murat TOKSARI Adem DAĞCI
author_facet	Murat TOKSARI Adem DAĞCI
author_sort	Murat TOKSARI
title	TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
title_short	TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
title_full	TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
title_fullStr	TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
title_full_unstemmed	TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
title_sort	to determine the brand equity of political parties in the eyes of voters: example of kirikkale
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/7b0756d7c9ba4a668f42f3b19037ad8b
work_keys_str_mv	AT murattoksari todeterminethebrandequityofpoliticalpartiesintheeyesofvotersexampleofkirikkale AT ademdagci todeterminethebrandequityofpoliticalpartiesintheeyesofvotersexampleofkirikkale
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TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE

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