TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE

All of the political parties competing in the arena of politics, race to be best in the eye of voters. For this reason political parties need to know the demands, needs and expectations of consumers and develop policies in this direction. Phipps et al. (2010) in their study had Aaker'ın (1996)...

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Autores principales: Murat TOKSARI, Adem DAĞCI
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/7b0756d7c9ba4a668f42f3b19037ad8b
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