TO DETERMINE THE BRAND EQUITY OF POLITICAL PARTIES IN THE EYES OF VOTERS: EXAMPLE OF KIRIKKALE
All of the political parties competing in the arena of politics, race to be best in the eye of voters. For this reason political parties need to know the demands, needs and expectations of consumers and develop policies in this direction. Phipps et al. (2010) in their study had Aaker'ın (1996)...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/7b0756d7c9ba4a668f42f3b19037ad8b |
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