Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems

Transfer from social to semantic web brought us to an era of algorithmic society, placing issues such as privacy, big data and AI in the spotlight. although neutral by their nature, the power of big data algorithms to impact societies became major concern outcoming with fines issued to Facebook in t...

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Autores principales:	Ljubiša Bojić, Maja Zarić, Simona Žikić
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2021
Materias:	recommender systems ai big data internet addiction echo chamber Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/7b929030a1e143f5b8118c24c725bbb5
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id	oai:doaj.org-article:7b929030a1e143f5b8118c24c725bbb5
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spelling	oai:doaj.org-article:7b929030a1e143f5b8118c24c725bbb52021-11-17T19:15:42ZWorrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems10.21301/eap.v16i3.130353-15892334-8801https://doaj.org/article/7b929030a1e143f5b8118c24c725bbb52021-11-01T00:00:00Zhttps://www.eap-iea.org/index.php/eap/article/view/207https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801Transfer from social to semantic web brought us to an era of algorithmic society, placing issues such as privacy, big data and AI in the spotlight. although neutral by their nature, the power of big data algorithms to impact societies became major concern outcoming with fines issued to Facebook in the US. These events were initiated by alleged breaches of data privacy connected to recommender system technology, which can provide individualized content to internet users. This paper seeks to explain recommender systems, while elaborating on their social effects, to conclude that their overall impacts might be increase in retail sales, democratization of advertising, increase in internet addictions, social polarization (echo chamber issue), and improvement of political communication. Also, more research should be deployed into low intensity addictions, as potential outcome of recommender systems, and it should be explored how they affect political participation and democracy. Ljubiša BojićMaja ZarićSimona ŽikićUniversity of Belgradearticlerecommender systemsaibig datainternet addictionecho chamberAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 16, Iss 3 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	recommender systems ai big data internet addiction echo chamber Anthropology GN1-890
spellingShingle	recommender systems ai big data internet addiction echo chamber Anthropology GN1-890 Ljubiša Bojić Maja Zarić Simona Žikić Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems
description	Transfer from social to semantic web brought us to an era of algorithmic society, placing issues such as privacy, big data and AI in the spotlight. although neutral by their nature, the power of big data algorithms to impact societies became major concern outcoming with fines issued to Facebook in the US. These events were initiated by alleged breaches of data privacy connected to recommender system technology, which can provide individualized content to internet users. This paper seeks to explain recommender systems, while elaborating on their social effects, to conclude that their overall impacts might be increase in retail sales, democratization of advertising, increase in internet addictions, social polarization (echo chamber issue), and improvement of political communication. Also, more research should be deployed into low intensity addictions, as potential outcome of recommender systems, and it should be explored how they affect political participation and democracy.
format	article
author	Ljubiša Bojić Maja Zarić Simona Žikić
author_facet	Ljubiša Bojić Maja Zarić Simona Žikić
author_sort	Ljubiša Bojić
title	Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems
title_short	Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems
title_full	Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems
title_fullStr	Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems
title_full_unstemmed	Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems
title_sort	worrying impact of artificial intelligence and big data through the prism of recommender systems
publisher	University of Belgrade
publishDate	2021
url	https://doaj.org/article/7b929030a1e143f5b8118c24c725bbb5
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Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems

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