Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks

The article substantiates the idea of transformation of public policy in modern Russia, which is associated with the processes of digitalization of both power structures and the population as a whole. Practices of self-representation of governors in the virtual network space are considered. Based on...

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Autores principales:	S. G. Ushkin, V. G. Ushkina
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2021
Materias:	virtual social networks public policy digitalization multi-stage communication communicative action visualization instagram vkontakte odnoklassniki facebook twitter Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/7be309873e3343cf885eba24cddfe29b
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id	oai:doaj.org-article:7be309873e3343cf885eba24cddfe29b
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spelling	oai:doaj.org-article:7be309873e3343cf885eba24cddfe29b2021-11-12T10:46:13ZPractices for Self-Representation Governors of the Russian Federation in Virtual Social Networks1726-11391816-859010.22394/1726-1139-2020-11-163-173https://doaj.org/article/7be309873e3343cf885eba24cddfe29b2021-01-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1576https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article substantiates the idea of transformation of public policy in modern Russia, which is associated with the processes of digitalization of both power structures and the population as a whole. Practices of self-representation of governors in the virtual network space are considered. Based on an original approach based on the methodological principles of P. Lazarsfeld, J. Habermas, P. Bourdieu, and E. Goffman examines the popularity of the accounts, the frequency of their updates, the level of social approval records, feedback, etc., and also visual settings — formal or informal nature of the shooting the main photo in the profile, the social distance on it, head position and gaze, emotional background. We use our own data collected in December 2019. Based on the information received, it is concluded that representatives of the Governor’s corps and users of virtual social networks understand the importance of digital transformations of public policy, although this is not directly expressed in expert assessments of their activities. In some cases, governors are effective leaders of public opinion, whose number of subscribers exceeds the audience of many regional traditional media. Also, many of them create conditions for an equal dialogue with the population, independently or with the help of assistants responding to incoming requests.S. G. UshkinV. G. UshkinaNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlevirtual social networkspublic policydigitalizationmulti-stage communicationcommunicative actionvisualizationinstagramvkontakteodnoklassnikifacebooktwitterPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 11, Pp 163-173 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	virtual social networks public policy digitalization multi-stage communication communicative action visualization instagram vkontakte odnoklassniki facebook twitter Political institutions and public administration (General) JF20-2112
spellingShingle	virtual social networks public policy digitalization multi-stage communication communicative action visualization instagram vkontakte odnoklassniki facebook twitter Political institutions and public administration (General) JF20-2112 S. G. Ushkin V. G. Ushkina Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks
description	The article substantiates the idea of transformation of public policy in modern Russia, which is associated with the processes of digitalization of both power structures and the population as a whole. Practices of self-representation of governors in the virtual network space are considered. Based on an original approach based on the methodological principles of P. Lazarsfeld, J. Habermas, P. Bourdieu, and E. Goffman examines the popularity of the accounts, the frequency of their updates, the level of social approval records, feedback, etc., and also visual settings — formal or informal nature of the shooting the main photo in the profile, the social distance on it, head position and gaze, emotional background. We use our own data collected in December 2019. Based on the information received, it is concluded that representatives of the Governor’s corps and users of virtual social networks understand the importance of digital transformations of public policy, although this is not directly expressed in expert assessments of their activities. In some cases, governors are effective leaders of public opinion, whose number of subscribers exceeds the audience of many regional traditional media. Also, many of them create conditions for an equal dialogue with the population, independently or with the help of assistants responding to incoming requests.
format	article
author	S. G. Ushkin V. G. Ushkina
author_facet	S. G. Ushkin V. G. Ushkina
author_sort	S. G. Ushkin
title	Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks
title_short	Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks
title_full	Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks
title_fullStr	Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks
title_full_unstemmed	Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks
title_sort	practices for self-representation governors of the russian federation in virtual social networks
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2021
url	https://doaj.org/article/7be309873e3343cf885eba24cddfe29b
work_keys_str_mv	AT sgushkin practicesforselfrepresentationgovernorsoftherussianfederationinvirtualsocialnetworks AT vgushkina practicesforselfrepresentationgovernorsoftherussianfederationinvirtualsocialnetworks
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Practices for Self-Representation Governors of the Russian Federation in Virtual Social Networks

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