Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and fur...

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Autores principales:	Yunfeng Shang, Khalid Mehmood, Yaser Iftikhar, Atif Aziz, Xuedan Tao, Liting Shi
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	information publicity social media disposition theory of planned behavior social media use subjective norm intention to visit Psychology BF1-990
Acceso en línea:	https://doaj.org/article/7c2e767c8b0143258a5180c83a6db285
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id	oai:doaj.org-article:7c2e767c8b0143258a5180c83a6db285
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spelling	oai:doaj.org-article:7c2e767c8b0143258a5180c83a6db2852021-11-30T14:02:39ZEnergizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity1664-107810.3389/fpsyg.2021.782461https://doaj.org/article/7c2e767c8b0143258a5180c83a6db2852021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.782461/fullhttps://doaj.org/toc/1664-1078This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and further investigated the moderating effect of social media disposition and social media use. The study used data from a time-lagged design with three waves which supported the hypothesized model. The findings revealed that information publicity has an influence on the intention of tourists to visit through the mediating effect of subjective norms. Moreover, the social media disposition strengthened the relationship between information publicity and subjective norms. Furthermore, social media use positively moderated the relationship between subjective norms and intention to visit. Besides the core TPB constructs, the added variables indeed exerted a substantial impact on the visit intention of tourists. The study contributed to the tourism-related literature on social media and the practical implications were discussed.Yunfeng ShangKhalid MehmoodYaser IftikharAtif AzizXuedan TaoLiting ShiFrontiers Media S.A.articleinformation publicitysocial media dispositiontheory of planned behaviorsocial media usesubjective normintention to visitPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	information publicity social media disposition theory of planned behavior social media use subjective norm intention to visit Psychology BF1-990
spellingShingle	information publicity social media disposition theory of planned behavior social media use subjective norm intention to visit Psychology BF1-990 Yunfeng Shang Khalid Mehmood Yaser Iftikhar Atif Aziz Xuedan Tao Liting Shi Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity
description	This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and further investigated the moderating effect of social media disposition and social media use. The study used data from a time-lagged design with three waves which supported the hypothesized model. The findings revealed that information publicity has an influence on the intention of tourists to visit through the mediating effect of subjective norms. Moreover, the social media disposition strengthened the relationship between information publicity and subjective norms. Furthermore, social media use positively moderated the relationship between subjective norms and intention to visit. Besides the core TPB constructs, the added variables indeed exerted a substantial impact on the visit intention of tourists. The study contributed to the tourism-related literature on social media and the practical implications were discussed.
format	article
author	Yunfeng Shang Khalid Mehmood Yaser Iftikhar Atif Aziz Xuedan Tao Liting Shi
author_facet	Yunfeng Shang Khalid Mehmood Yaser Iftikhar Atif Aziz Xuedan Tao Liting Shi
author_sort	Yunfeng Shang
title	Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity
title_short	Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity
title_full	Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity
title_fullStr	Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity
title_full_unstemmed	Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity
title_sort	energizing intention to visit rural destinations: how social media disposition and social media use boost tourism through information publicity
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/7c2e767c8b0143258a5180c83a6db285
work_keys_str_mv	AT yunfengshang energizingintentiontovisitruraldestinationshowsocialmediadispositionandsocialmediauseboosttourismthroughinformationpublicity AT khalidmehmood energizingintentiontovisitruraldestinationshowsocialmediadispositionandsocialmediauseboosttourismthroughinformationpublicity AT yaseriftikhar energizingintentiontovisitruraldestinationshowsocialmediadispositionandsocialmediauseboosttourismthroughinformationpublicity AT atifaziz energizingintentiontovisitruraldestinationshowsocialmediadispositionandsocialmediauseboosttourismthroughinformationpublicity AT xuedantao energizingintentiontovisitruraldestinationshowsocialmediadispositionandsocialmediauseboosttourismthroughinformationpublicity AT litingshi energizingintentiontovisitruraldestinationshowsocialmediadispositionandsocialmediauseboosttourismthroughinformationpublicity
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Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

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