How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model

Although transport mode choice in commuting from home to work has been studied extensively, no prior research has investigated mode choice as an emotional response to external stimuli using the stimulus-organism-response (SOR) model. Therefore, this study applies the SOR model to explore commuters’...

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Autores principales:	Ludfi Djakfar, Melchior Bria, Achmad Wicaksono
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi-Wiley 2021
Materias:	Transportation engineering TA1001-1280 Transportation and communications HE1-9990
Acceso en línea:	https://doaj.org/article/7c333865c8a54bbdbeec5c4433e49981
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spelling	oai:doaj.org-article:7c333865c8a54bbdbeec5c4433e499812021-11-29T00:55:42ZHow Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model2042-319510.1155/2021/5555488https://doaj.org/article/7c333865c8a54bbdbeec5c4433e499812021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/5555488https://doaj.org/toc/2042-3195Although transport mode choice in commuting from home to work has been studied extensively, no prior research has investigated mode choice as an emotional response to external stimuli using the stimulus-organism-response (SOR) model. Therefore, this study applies the SOR model to explore commuters’ transport mode choice behaviour. The stimulus variables include trip characteristics, transport infrastructure and services, environment, and work characteristics; the organism variable includes the travel experience and attitude of the individual; and the response variables include use of public transport, private transport, and e-hailing. Data were collected using a questionnaire survey of 500 formal-sector workers in Jakarta; 430 respondents provided valid responses for analysis. The survey data were analysed using partial least squares-structural equation modelling. The results showed that the stimulus variables, namely, trip characteristics, transport infrastructure, environment, and work characteristics, had indirect effects on the choice of e-hailing through organism factors (travel experience and attitude). Also, the environment and work characteristic variables had an indirect effect on the choice of private transport through organism factors. Stimulus variables had no indirect effects on public transport usage. When travel experience was the stimulus variable, the indirect effect on public transport usage through attitude as the organism variable was significant. The response to the use of transport modes showed dynamic behaviour, depending on the provided stimulus and organism. These findings can be beneficial for establishing a more comprehensive strategy that includes the provision of infrastructure, improvement of transit service, the built environment, and employers’ policies to realise a sustainable commuting trip.Ludfi DjakfarMelchior BriaAchmad WicaksonoHindawi-WileyarticleTransportation engineeringTA1001-1280Transportation and communicationsHE1-9990ENJournal of Advanced Transportation, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Transportation engineering TA1001-1280 Transportation and communications HE1-9990
spellingShingle	Transportation engineering TA1001-1280 Transportation and communications HE1-9990 Ludfi Djakfar Melchior Bria Achmad Wicaksono How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model
description	Although transport mode choice in commuting from home to work has been studied extensively, no prior research has investigated mode choice as an emotional response to external stimuli using the stimulus-organism-response (SOR) model. Therefore, this study applies the SOR model to explore commuters’ transport mode choice behaviour. The stimulus variables include trip characteristics, transport infrastructure and services, environment, and work characteristics; the organism variable includes the travel experience and attitude of the individual; and the response variables include use of public transport, private transport, and e-hailing. Data were collected using a questionnaire survey of 500 formal-sector workers in Jakarta; 430 respondents provided valid responses for analysis. The survey data were analysed using partial least squares-structural equation modelling. The results showed that the stimulus variables, namely, trip characteristics, transport infrastructure, environment, and work characteristics, had indirect effects on the choice of e-hailing through organism factors (travel experience and attitude). Also, the environment and work characteristic variables had an indirect effect on the choice of private transport through organism factors. Stimulus variables had no indirect effects on public transport usage. When travel experience was the stimulus variable, the indirect effect on public transport usage through attitude as the organism variable was significant. The response to the use of transport modes showed dynamic behaviour, depending on the provided stimulus and organism. These findings can be beneficial for establishing a more comprehensive strategy that includes the provision of infrastructure, improvement of transit service, the built environment, and employers’ policies to realise a sustainable commuting trip.
format	article
author	Ludfi Djakfar Melchior Bria Achmad Wicaksono
author_facet	Ludfi Djakfar Melchior Bria Achmad Wicaksono
author_sort	Ludfi Djakfar
title	How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model
title_short	How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model
title_full	How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model
title_fullStr	How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model
title_full_unstemmed	How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model
title_sort	how employees choose their commuting transport mode: analysis using the stimulus-organism-response model
publisher	Hindawi-Wiley
publishDate	2021
url	https://doaj.org/article/7c333865c8a54bbdbeec5c4433e49981
work_keys_str_mv	AT ludfidjakfar howemployeeschoosetheircommutingtransportmodeanalysisusingthestimulusorganismresponsemodel AT melchiorbria howemployeeschoosetheircommutingtransportmodeanalysisusingthestimulusorganismresponsemodel AT achmadwicaksono howemployeeschoosetheircommutingtransportmodeanalysisusingthestimulusorganismresponsemodel
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How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model

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