IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION

The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including...

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Autores principales:	N. Kazakova, L. Mikhailova, A. Sazonov
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	search optimization management of the client system of digital marketing components of digital marketing technology of marketing influence Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/7c8e96c7389a4cc89e91e410215f3988
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spelling	oai:doaj.org-article:7c8e96c7389a4cc89e91e410215f39882021-12-03T07:43:27ZIMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION1816-42772686-841510.26425/1816-4277-2019-1-51-54https://doaj.org/article/7c8e96c7389a4cc89e91e410215f39882019-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1252https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including necessary actions for carrying out internal and external optimization have been presented. The comparison of different types of optimization has been proved. In the conclusion process of work with information necessary for improvement of content of the website and optimization of sales propositions has been considered.N. KazakovaL. MikhailovaA. SazonovPublishing House of the State University of Managementarticlesearch optimizationmanagement of the clientsystem of digital marketingcomponents of digital marketingtechnology of marketing influenceSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 51-54 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	search optimization management of the client system of digital marketing components of digital marketing technology of marketing influence Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	search optimization management of the client system of digital marketing components of digital marketing technology of marketing influence Sociology (General) HM401-1281 Economics as a science HB71-74 N. Kazakova L. Mikhailova A. Sazonov IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
description	The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including necessary actions for carrying out internal and external optimization have been presented. The comparison of different types of optimization has been proved. In the conclusion process of work with information necessary for improvement of content of the website and optimization of sales propositions has been considered.
format	article
author	N. Kazakova L. Mikhailova A. Sazonov
author_facet	N. Kazakova L. Mikhailova A. Sazonov
author_sort	N. Kazakova
title	IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
title_short	IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
title_full	IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
title_fullStr	IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
title_full_unstemmed	IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
title_sort	improvement of technology of sales on the basis of use of mechanisms of search optimization
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/7c8e96c7389a4cc89e91e410215f3988
work_keys_str_mv	AT nkazakova improvementoftechnologyofsalesonthebasisofuseofmechanismsofsearchoptimization AT lmikhailova improvementoftechnologyofsalesonthebasisofuseofmechanismsofsearchoptimization AT asazonov improvementoftechnologyofsalesonthebasisofuseofmechanismsofsearchoptimization
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IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION

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