Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
<p class="KEYWORDS"><span>The sale of fresh fruit bunches in Putri Hijau <span>sub-district has variety of marketing channels from farmers to consumers. The diversity of marketing channels should result in <span>differences in the price levels received by <span&g...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Universitas Muhammadiyah Yogyakarta
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7cb62317febc420f86dde581fb8fde12 |
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| Sumario: | <p class="KEYWORDS"><span>The sale of fresh fruit bunches in Putri Hijau <span>sub-district has variety of marketing channels from farmers to consumers. The diversity of marketing channels should result in <span>differences in the price levels received by <span>farmers and the costs incurred by each marketing agency, such as freight costs, transportation costs to factories, fruit shrinkage <span>costs, and other costs. This study aims to <span>identify marketing channels and compare <span>the marketing channel efficiency of fresh <span>fruit bunches (TBS) of palm oil formed in <span>Kecamatan Putri Hijau, North Bengkulu. <span>Determination of farmer respondents is <span>done by purposive sampling counted 41 <span>people, and marketing agency respondents <span>use snowball sampling method. The results <span>showed that there are three channels of <span>marketing of oil palm FFS formed, namely <span>Channel I (farmers - collector traders - factories), Channel II (farmers - farmer <span>groups - factories), Channel III (farmers - factories). The most widely used channels by farmers are channel I (farmers - collectors – mills) that have the highest <span>margin and low farmer’s share. The merchandise margin and the profit-to-cost <span>ratio indicate that only marketing channel I in Bani Village is efficient. Marketing <span>channel I in Desa Bani Village has a marketing margin value of Rp206/kg with <span>the value of profit to marketing cost ratio of 1.17.</span></span></span></span></span><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></p> |
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