Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara

<p class="KEYWORDS"><span>The sale of fresh fruit bunches in Putri Hijau <span>sub-district has variety of marketing channels from farmers to consumers. The diversity of marketing channels should result in <span>differences in the price levels received by <span&g...

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Autores principales:	Eko Sumartono, Melly Suryanty, Redy Badruddin, Agus Rohman
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Muhammadiyah Yogyakarta 2018
Materias:	marketing channel marketing efficiency fresh fruit bunches Agriculture S Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/7cb62317febc420f86dde581fb8fde12
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spelling	oai:doaj.org-article:7cb62317febc420f86dde581fb8fde122021-12-02T11:58:17ZAnalisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara2407-814X2527-923810.18196/10.18196/https://doaj.org/article/7cb62317febc420f86dde581fb8fde122018-09-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/3253https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2527-9238<p class="KEYWORDS"><span>The sale of fresh fruit bunches in Putri Hijau <span>sub-district has variety of marketing channels from farmers to consumers. The diversity of marketing channels should result in <span>differences in the price levels received by <span>farmers and the costs incurred by each marketing agency, such as freight costs, transportation costs to factories, fruit shrinkage <span>costs, and other costs. This study aims to <span>identify marketing channels and compare <span>the marketing channel efficiency of fresh <span>fruit bunches (TBS) of palm oil formed in <span>Kecamatan Putri Hijau, North Bengkulu. <span>Determination of farmer respondents is <span>done by purposive sampling counted 41 <span>people, and marketing agency respondents <span>use snowball sampling method. The results <span>showed that there are three channels of <span>marketing of oil palm FFS formed, namely <span>Channel I (farmers - collector traders - factories), Channel II (farmers - farmer <span>groups - factories), Channel III (farmers - factories). The most widely used channels by farmers are channel I (farmers - collectors – mills) that have the highest <span>margin and low farmer’s share. The merchandise margin and the profit-to-cost <span>ratio indicate that only marketing channel I in Bani Village is efficient. Marketing <span>channel I in Desa Bani Village has a marketing margin value of Rp206/kg with <span>the value of profit to marketing cost ratio of 1.17.</span></span></span></span></span><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></p>Eko SumartonoMelly SuryantyRedy BadruddinAgus RohmanUniversitas Muhammadiyah Yogyakartaarticlemarketing channelmarketing efficiencyfresh fruit bunchesAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 4, Iss 1, Pp 28-35 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	marketing channel marketing efficiency fresh fruit bunches Agriculture S Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	marketing channel marketing efficiency fresh fruit bunches Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Eko Sumartono Melly Suryanty Redy Badruddin Agus Rohman Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
description	<p class="KEYWORDS"><span>The sale of fresh fruit bunches in Putri Hijau <span>sub-district has variety of marketing channels from farmers to consumers. The diversity of marketing channels should result in <span>differences in the price levels received by <span>farmers and the costs incurred by each marketing agency, such as freight costs, transportation costs to factories, fruit shrinkage <span>costs, and other costs. This study aims to <span>identify marketing channels and compare <span>the marketing channel efficiency of fresh <span>fruit bunches (TBS) of palm oil formed in <span>Kecamatan Putri Hijau, North Bengkulu. <span>Determination of farmer respondents is <span>done by purposive sampling counted 41 <span>people, and marketing agency respondents <span>use snowball sampling method. The results <span>showed that there are three channels of <span>marketing of oil palm FFS formed, namely <span>Channel I (farmers - collector traders - factories), Channel II (farmers - farmer <span>groups - factories), Channel III (farmers - factories). The most widely used channels by farmers are channel I (farmers - collectors – mills) that have the highest <span>margin and low farmer’s share. The merchandise margin and the profit-to-cost <span>ratio indicate that only marketing channel I in Bani Village is efficient. Marketing <span>channel I in Desa Bani Village has a marketing margin value of Rp206/kg with <span>the value of profit to marketing cost ratio of 1.17.</span></span></span></span></span><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></p>
format	article
author	Eko Sumartono Melly Suryanty Redy Badruddin Agus Rohman
author_facet	Eko Sumartono Melly Suryanty Redy Badruddin Agus Rohman
author_sort	Eko Sumartono
title	Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
title_short	Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
title_full	Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
title_fullStr	Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
title_full_unstemmed	Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
title_sort	analisis pemasaran tandan buah segar kelapa sawit kecamatan putri hijau, kabupaten bengkulu utara
publisher	Universitas Muhammadiyah Yogyakarta
publishDate	2018
url	https://doaj.org/article/7cb62317febc420f86dde581fb8fde12
work_keys_str_mv	AT ekosumartono analisispemasarantandanbuahsegarkelapasawitkecamatanputrihijaukabupatenbengkuluutara AT mellysuryanty analisispemasarantandanbuahsegarkelapasawitkecamatanputrihijaukabupatenbengkuluutara AT redybadruddin analisispemasarantandanbuahsegarkelapasawitkecamatanputrihijaukabupatenbengkuluutara AT agusrohman analisispemasarantandanbuahsegarkelapasawitkecamatanputrihijaukabupatenbengkuluutara
_version_	1718394757599723520

Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara

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